Zhang Yisheng, chairman of Yisheng pharmaceutical: the industrial layout is basically completed, and Internet thinking will be emphasized in the next five years

On February 28, the "2019 grain market forum" hosted by Jinmai grain and investors and co organized by Zhitong finance and economics was held in Shenzhen Zhang Yisheng, chairman and founder of Yisheng Pharmaceutical Co., Ltd., shared the company's development history and understanding of ginseng application market "In the future, we will focus on how to use Internet thinking and Internet technology to integrate with our real economy, which is our goal in the past five years." Zhang Yisheng said The strategic positioning focuses on "in 2011, we re positioned our strategy and goal" to take root in traditional culture, rely on modern technology, and build a complete ginseng industrial chain " It is our goal to make the brand of "Hanshen" a first-class brand in China and a first-class brand in the world " Zhang Yisheng, chairman and founder of Yisheng Pharmaceutical Co., Ltd., said that ginseng, a famous plant, is the king of all herbs in China According to its strategic positioning, the industrial layout of over raised capital after listing According to reports, the company raised hundreds of millions of capital without entering the capital market, without investing in real estate, stocks or setting up a company Instead, it used the 7-8 years to arrange the industry with the funds raised At present, Yisheng pharmaceutical has six industries, from ginseng planting to Yisheng pharmaceutical, Yisheng Hanshen Industrial Park, Yisheng Hanshen cosmetics, Yisheng Yongtai bee industry and Yisheng color printing and packaging company So far, the industrial layout has been basically completed In view of the company's six major industries as support, Yisheng will establish four marketing centers in the future, including drug marketing center, food and health care product marketing center, cosmetics marketing center and Chinese Herbal Pieces marketing center "Because they have different product attributes and different channels, they face different consumers." Zhang Yisheng revealed the reasons for the layout of the four major marketing centers Although "ginseng" is the brand of Yisheng, it is not as simple as traditional ginseng planting It is understood that since Zhang Yisheng took over the company, ginseng root, leaf, flower and fruit have developed quasi brand products "There are 14 active ingredients in the ginseng extract The total saponins of ginseng are recognized by clinical experts, medical experts and pharmaceutical experts all over the world More than 100 kinds of monosaccharide have been found by detection, and the saponins in each part are different The variety of Zhenyuan capsule is monomer re, the content is 30 times of ginseng root Zhang Yisheng pointed out that there are active ingredients in every part of ginseng, and the market corresponding to different functions is not the same It further points out that less than 10% of the 1.3 billion people in China are hospitalized, and 80-85% of them are in subclinical stage This part of the people should not only transition to the clinical area, but also let the consumers not get sick, get minor diseases and get treatable diseases after eating ginseng "Is this a huge market? One is 10% market, the other is 85% market I believe that there is a future for Chinese ginseng." Zhang Yisheng said In the pharmaceutical sector, Yisheng has developed quasi brand products from roots, leaves, flowers and fruits, and Shengmai injection from ginseng, among which Zhenyuan capsule is developed from ginseng fruit "We know the results in clinical research We want to expand the industry The third industry is cosmetics." Zhang Yisheng pointed out that ginseng can promote the regeneration of capillary cells, such things can develop cosmetics It is reported that the company has developed more than 110 cosmetics of ginseng preparations from the whole plant of ginseng root, leaf, flower and fruit Yongtai bee industry is the fourth industry of Yisheng It is trying its best to develop the high-end products of honey and ginseng It is understood that the company currently has honey, royal jelly freeze-drying production line and propolis soft capsule GMP production workshop, which can produce honey, royal jelly, propolis, pollen and other four series of more than 70 kinds of products In fact, according to incomplete statistics of Zhitong finance and economics, 82 listed pharmaceutical companies have predicted the full year performance of 2018 Among them, the net profit of 35 companies increased year on year, 25 companies decreased year on year, and 13 companies lost money That is to say, the performance of listed drug companies that have published data has dropped or nearly half of their losses have been made According to the performance express of Yisheng pharmaceutical, the company achieved a net profit of 68380400 yuan in 2018, up 13.84% year on year "In the future, we will focus on how to integrate Internet thinking and Internet technology with our real economy." In Zhang Yisheng's view, the whole industrial chain layout of Yisheng pharmaceutical has been formed, which will bring new profit growth points to Yisheng pharmaceutical.