Young consumer groups stimulate new vitality in the health care industry

In recent years, "health" is becoming a key word for young people

"Health" is a key word for young people

Eat healthy food regularly every day

Quantitatively, "health" is becoming a key word in the context of young people

When it comes to health preservation, Xiao Yuan has a lot of experience

As long as she goes out, whether it is for outing or watching a performance, Xiao Li, a girl born in the 1990s, will definitely bring a thermos cup with chrysanthemum tea

Get up at 7 in the morning, measure body fat, take vitamin tablets; eat a small bag of nuts as a snack in the morning; at lunch, avoid spicy and sweet foods, mainly coarse grains, light vegetarian dishes and pure lean meat; take a 1-hour afternoon nap after meals; 3 p.

"When the 'post-70s' were busy running, the 'post-90s' had already eaten health food

Health care must prevent the sword from going sideways

Match health products to your needs

Wu Shiyong, director of the Rehabilitation Department of Sucheng District People's Hospital in Suqian City, Jiangsu Province, said that the purpose of health preservation is to better work, study and live

Some people are serious about maintaining health, and some people practice "formalism": they are afraid of getting angry, so they eat hot pot with herbal tea; if they can't sleep, they take a lot of melatonin; when they go to the wine bureau, they soak wolfberry in the wine

Take sleep problems, for example

"There are indeed those who are under great study and work pressure and have to stay up late, but there are also many young people who fail to grasp the core of health preservation and only superficially 'copy' health preservation strategies

Liu Hui, assistant to the president of the China Association for Quality Inspection, said that health food can regulate the functions of the human body, but it is not for the purpose of treating diseases, so it should not be too dependent on health food to satisfy the willful appetite of picky eaters; nor should it be mixed with food supplements without medical advice.

Fan Zhihong, an associate professor at the School of Food Science and Nutritional Engineering, China Agricultural University, reminded that the various nutrients obtained by the body should have a balance, and the oxidation and antioxidant status should be balanced

Young people are keen to consume

Bringing growth opportunities to the industry

Comparing people of different age groups longitudinally, "post-60s", "post-70s" and even "post-80s" did not pay attention to health preservation in their youth, and their awareness of health preservation was awakened relatively late

Gu Zhongyi pointed out that this is not unrelated to the social background of improved living standards and rich material conditions

　　According to industry insiders, young people are paying more and more attention to health, and there are probably two reasons: on the one hand, the pace of society is accelerating, work and study pressure is high, "996", overtime, and staying up late have become the norm, and "goji berry in a thermos" and "Ejiao" , black sesame seeds, etc.

　　Wang Yue believes that "peer groups play an important role in the process of socialization", which will further promote the transformation of young people's concept of health preservation

　　Not only pay attention to health care, but young people also show a trend of being more willing to pay for health care
.
According to the "Youth Health Consumption Report", nearly 60% of young people have a strong willingness to consume health
.
The willingness of young people aged 31-35 to consume for this purpose is close to 80%
.
This also subdivides the market for health care consumption.
The health care market is gradually expanding, showing good consumption potential
.

　　Wang Yue said frankly that in the sales volume of an e-commerce platform last year on June 18, protein powder and vitamin products increased by 751% and 387% year-on-year respectively, of which the active users of "post-95s" and "post-00s" increased by 126% year-on-year
.

　　Young people who are keen to consume health care have stimulated the huge vitality of the market, and the growing demand for health care among young people has brought new growth opportunities to the nutrition and health care industry
.
At the same time, refined health needs and increasingly rich market supply promote each other, inspiring young people to pursue a higher quality of life
.

　　(Comprehensive by Zhu Meiqiao)

"China Food News" (August 25, 2021 Edition 06)

(Editor in charge: Zhu Meiqiao)