Yanchang Petrochemicals revenue increased by over 40%　

　　A reporter from Sinochem News Network recently learned from Yanchang Petroleum Products Distribution Company that the company has implemented market-oriented reforms with the goal of expanding sales channels and competing for terminal shares, integrating upstream and downstream resources, and building a new model of "production, research, sales, transportation and service" integration.
In the first half of the year, the sales volume and sales revenue of unified sales of chemical products increased by 13% and 42% year-on-year respectively, and the proportion of terminal sales increased significantly
.

　　The product distribution company is mainly responsible for selling all kinds of oil, gas and chemical products produced by the affiliated units of Yanchang Petroleum Group, covering more than 40 kinds of four categories
.
With the accelerated pace of iteration of chemical products, more and more downstream application fields, and increasingly fierce market competition, the original marketing model can no longer adapt to market changes
.

　　In order to fully develop the terminal market, the product distribution company, starting from the three dimensions of production scheduling, terminal development, and technical services, joined the Group's Refinery, Yuneng Chemical, Yanneng Chemical, Yu Coal Chemical and Logistics Group, etc.
, and was established in late February this year.
Set up 6 chemical marketing teams, involving acetic acid, 1,4-butanediol (BDO), ethylene-vinyl acetate copolymer (EVA), polytetrahydrofuran (PTMEG), butanol/dipropylheptanol (2 -PH), ethylene propylene rubber and other 6 chemical products, covering all aspects of research and development, sales, logistics, and after-sales , Determine production based on sales, link production and sales, closely couple, strengthen production and sales linkage and information sharing, and build a community of shared future for the industry chain
.

　　Xu Zhenyu, manager of the chemical product sales department of the product distribution company, told reporters that since the establishment of the marketing team, they have seized the high opportunity of the chemical product market, vigorously carried out marketing battles and indicators, and conducted in-depth visits to end customers
.
By expanding sales channels and competing for terminal market share, the product inventory of upstream manufacturers has generally dropped to a low-to-medium inventory level of 30% to 40%, and a cumulative sales volume of 2.
8 million tons of chemical products has been completed
.
At the same time, they adhere to the product differentiation marketing strategy, the marketing team fully communicates with end customers, and according to customer demands and market demands, the production enterprises adjust product production plans in a timely manner, develop new marketable products, and improve customer satisfaction
.

　　According to reports, during the half-month period from late February to early March, the acetic acid marketing team traveled more than 10,000 kilometers and developed 4 terminal customers.
The average daily sales of acetic acid products increased by 376%, of which terminal sales accounted for 26%.
, an increase of 26 percentage points over the same period last year
.
Up to now, EVA photovoltaic material has developed 4 end customers, occupying major domestic market areas, and terminal sales account for nearly 100%; BDO ​​has innovated the long-term contract cooperation model, and terminal sales account for more than 80%, an increase of 85 percentage points over the same period last year
.
BDO, Shanghai EVA photovoltaic materials, 2-PH, ethylene-propylene rubber and other 4 product terminal sales accounted for more than the annual target value; acetic acid, PTMEG terminal sales accounted for 26 percentage points and 12 percentage points respectively
.