"Xianglian" in the words of bittersweet

Since August, workers in the production workshop of Lichuan Xianglian pharmaceutical company have been busy in catching up At present, it is the peak season of enterprise production, and the products will be directly transported on the train before entering the warehouse "A few days ago, there was a call for goods every 10 minutes This year, the company's product sales are booming," said the head of the company's sales department Deng Wei, as the deputy general manager of the production and marketing front line of Xianglian pharmaceutical industry, felt the strong momentum of the company's development He said that at present, the production and marketing of Chinese patent medicines, the development and utilization of plant extracts and the development of functional health care products have widened the development path of enterprises By the end of July, the company's output value had reached more than 40 million yuan Coptis is the best bitter medicine in the world, and it is also the best medicine in the world Bitter to the end is sweet and fragrant, so there is a "Xianglian" this wonderful name The predecessor of Lichuan Xianglian is Lichuan national pharmaceutical industry In May 2003, a new pharmaceutical enterprise, Lichuan Xianglian Pharmaceutical Co., Ltd., was reorganized through investment attraction, which belongs to Guangdong Pharmaceutical Group With China's accession to the WTO, the situation of the national pharmaceutical industry is changing rapidly, and the trend of restructuring and strengthening is increasingly obvious All pharmaceutical enterprises in the country must meet the GMP standard within the prescribed time The newly established Xianglian Pharmaceutical Co., Ltd organized production and carried out GMP transformation at the same time After one year of transformation, in July 2004, they trained all employees of the enterprise, from new mechanical production, new assembly line operation, new GMP standards to new ideas and new ideas of the enterprise In August of that year, the company officially put into production after passing the national GMP certification, and started a new journey On the basis of doing a good job in the Chinese patent medicine industry, the company has actively expanded to the production and management of plant extracts, functional health food, planting and processing of agricultural and sideline local products, and established a modern enterprise with comprehensive development of science, industry and trade based on the management of Chinese patent medicine, supported by the management of plant extracts and supplemented by the management of functional food 。 Luo Qingquan, Secretary of the provincial Party committee, once visited Xianglian company and walked in the company's modern factory building He praised the company's advanced production facilities and rich drug brands, especially the role of Xianglian pharmaceutical industry in promoting Lichuan City Economy: "this" leader "danced well, Lichuan pharmaceutical industry has great hope!" General manager Chen Hua told reporters that the GMP project of Xianglian pharmaceutical industry is set up according to the domestic advanced level from plant, equipment and process flow, and will not lag behind in another 10 to 15 years According to the current product price and production capacity of the company, it can consume more than 1000 tons of real estate Chinese herbal medicines every year, realize a profit of 7 million to 8.5 million yuan, increase farmers' income by more than 28 million yuan, increase local taxes by about 10 million yuan, and also drive the development of related industries At present, Xianglian pharmaceutical has established a 400 mu Huanglian scientific research base in xiangyangping forestry and animal husbandry general farm and a gap planting demonstration base in nanlongtanggou village In 2009, the company achieved a total industrial output value of 75.43 million yuan, an increase of more than 10 times compared with 2004; its export reached 200000 US dollars The implementation of brand strategy is an important sign of enhancing the core competitiveness of enterprises Xianglian pharmaceutical industry has Chinese patent medicine, western medicine, plant extract, functional series of food, with 29 batches of national drug approval Among them, there are 27 varieties of traditional Chinese medicine, 2 varieties of Western medicine, and 10 national superior varieties The company's main product "Xianglian tablet" is a national traditional Chinese medicine protection product, which is exclusively produced and operated in China It is listed as a national emergency reserve drug and rated as a provincial famous brand product The company has registered such trademarks as "Liyao", "Tujia Chuanfang", "Lianxiang", "Gonglian" and "yicunjin", among which "Liyao" has twice been awarded as a famous trademark in Hubei Province Xianglian Pharmaceutical Co., Ltd has made "Xianglian tablet", "Huanglian capsule", "Huanglian Shangqing tablet" and "Zuojin Pill" into a series of famous brand products of Huanglian At the same time, it adheres to the research on the edible value of authentic medicinal materials, devotes itself to the research and development of health food in the 21st century, and actively seeks innovative products that lead people into a healthy life form The company has launched 8 new products such as "Sanjiang tea", and the series of functional health food developed by "Tujia Chuanfang" will be listed in succession On the basis of gradually improving the existing marketing mode of Chinese patent medicine, the company actively explores various marketing methods such as e-commerce, direct marketing, international trade, advantageous cooperation, exhibition marketing, franchising, academic promotion, regional brand building, single product scale, etc., implements the best integration of marketing, ensures the best market of products, and opens up a broad international and domestic market Since 2004, Xianglian pharmaceutical industry has paid more than 10 million yuan of tax and provided more than 100 jobs In 2008, Xianglian pharmaceutical industry passed the QS certification of food and was rated as the provincial leading enterprise of agricultural industrialization In June 2009, Xianglian pharmaceutical industry passed the second national GMP certification and ISO9001 quality management system certification The company has won the honorary titles of "top ten tax payers", "top 100 tax payers" and "advanced reemployment unit of Hubei Province" Xianglian pharmaceutical, a new star of pharmaceutical development, is like Nirvana phoenix flying high At present, Xianglian pharmaceutical industry is seizing the opportunity of "616" project, relying on the unique resources of Huanglian to accelerate its development The company strives to achieve the goal of output value of more than 100 million yuan in two years and more than 200 million yuan in five years, and build "Xianglian tablet" into the first brand of gastrointestinal medicine in China.