WTO and agricultural brand management

Introduction: after China's accession to the WTO, China's agriculture faces a strong competitor, which is a large-scale and highly competitive multinational company in the international market At present, the output value of the world's 200 largest food processing companies has accounted for 1 / 3 of the total output value of the global food sector In the international market, planting, agricultural product processing and trading companies have largely controlled the production and trade of global agricultural products     Famous brand agricultural products from all over the world, especially from developed countries, are bound to enter China's market one after another A large number of foreign brands will flow into China, which will inevitably lead to domestic agricultural products participating in international competition without going abroad At this time, it is obviously not enough to only rely on commodities themselves to participate in market competition We must pay attention to the management and construction of brand strength, brand image and brand awareness, only by products Brand as a foothold, take the way of agricultural industrialization to resist the impact of foreign agricultural products According to foreign experience, to adapt to the international and brand competition pattern of agricultural products market, agricultural production and operation should be market-oriented, market research should be carried out for each high-quality variety, and feasible market development strategies should be formulated The choice of famous brand products should be combined with the cultivation of leading industries Therefore, in the face of China's accession to the WTO, China's agriculture should take the market as the center, select and create famous brand products and leading enterprises, and guide the extension and optimization of the industrial chain with famous brand products and leading enterprises, cultivate pillar industries and expand the market, so as to improve the operation ability of the brand Cultivating famous brand of agricultural products and using famous brand products to drive related industries can also optimize the structure of agricultural industry and improve the structure of rural employment Under the background of increasingly rich agricultural products, continuously falling prices, increasing laid-off workers in the reform of state-owned enterprises, and it is difficult for industrial and commercial enterprises to absorb rural surplus labor, in order to improve the overall efficiency of agricultural and rural economy, we must constantly adjust and optimize the agricultural industrial structure, build a reasonable and efficient rural industrial structure, broaden the employment channels of rural labor, and increase the income of farmers Through creating famous brand agricultural products, promoting the development of production, processing, sales, service and other related industries, realizing the integration of agriculture, industry and trade, extending the industrial chain, digesting and absorbing the rural surplus labor force on the spot, it is the best choice to solve the current problem of rural surplus labor force In other words, the implementation of the strategy of agricultural famous brand is not only the measure of creating famous brand in agricultural industry, but also the economic development strategy of local first, second and third industries In the face of severe challenges, leading enterprises must change their past concepts as soon as possible, establish brand awareness, and realize the transformation from commodity management to brand management (author:) share to feed Weibo share to: