Wine: How "Small Wine Species" Achieve "Big Responsibility"

Our reporter Zhang Yu

In the entire wine industry, wine is small in size.

Product quality is the foundation of development

Shen Chi, Executive Vice President of China Food Industry Association, pointed out in his speech that China's wine industry has achieved great achievements after decades of rapid development: the production capacity and product quality of wine and fruit wine have achieved leapfrog development; The diversification and rationalization of product structure have been preliminarily realized; wine companies have the courage to assume social responsibilities, and have played and will continue to play an important role in targeted poverty alleviation and rural revitalization in the next step; represented by production areas, domestic wines have gradually established themselves.

Shen Chi said that at the same time, the development of the wine industry has also accumulated a lot of problems.

Especially in 2020, the sudden new crown pneumonia epidemic has greatly affected the global economic situation, and has also adjusted the domestic industrial situation to a large extent

"The wine industry has developed to this day, and it can be said that there is no shortage of good products

The first is to strengthen the construction of the industry and enterprises themselves

The second is to further exert the power of science and technology

The third is to strengthen the construction of soft power in the industry

The fourth is to strengthen industrial development research from three aspects

Good products come from good production areas

Yang Qiang, Deputy Secretary-General of China Food Industry Association and Secretary-General of the Wine and Fruit Wine Professional Committee, pointed out that product quality is the foundation of an enterprise, the life of an enterprise, and the most concerned issue of wine researchers and winemakers

In recent years, with the rise of the national tide, the development of China's wine-producing areas has also entered the fast lane

For example, the model of "Ningxia National Grape and Wine Industry Open Development Comprehensive Pilot Zone", which has been fully affirmed at the national level, is of great significance and value.

The production area to create and brew high-quality products with oriental characteristics is also a shortcut for domestic wine to get out of the predicament

Professor Duan Changqing, chief scientist of the National Grape Industry Technology System, emphasized that the terroir of the production area, which is composed of people, light, water, wind, temperature, soil, etc.

In addition, after visiting Qingdao Baojia Group, a representative enterprise of industrial intelligence, and the landmark Tsingtao Beer Museum, the participants deepened their experience and understanding of intelligent manufacturing, industry cross-border, and wine-tourism integration, and expressed that these All are the focus points that can be deeply explored to achieve high-quality development of the wine industry in the future

"China Food News" (July 05, 2021 Edition 07)

(Editor-in-charge: Gu Yufei)