Whitening products are often called "pure plants", which is not in line with common sense

November 4th, Tianjin's "whitening" has always been valued by women The market is marked with cleansing cream, toner, lotion and mask From face washing to skin care products are endless But what do women know about the efficacy of whitening products? Is the so-called "pure plant" and "pure natural" whitening product true? Can whitening products remove spots? Recently, the China Consumer Association issued the "whitening beauty and skin care product consumption guidelines", according to which, the reporter investigated the cosmetics market in Tianjin Whitening products are often called "pure plants" on the shelves of many supermarkets and cosmetics stores in Tianjin More than 8 beauty products, such as skin care products, cleansing cream and facial mask, are under the banner of "whitening" In addition to the traditional milk and pearl powder whitening, various brands have also made remarkable moves, such as "rice essence" and "red pomegranate essence" Not only the formula is becoming more and more strange, but also the slogan of "whitening" is becoming more and more novel Some of them are marked with "whitening by Chinese side" and some claim "whitening by original ecology" "This is our new whitening product It's purely plant-based Most people don't have allergies." Before a cosmetics counter, the shopping guide recommended their latest whitening lotion to reporters Similar marketing is also common in other cosmetic counters Reporters in the survey found that most of the shopping guides in the promotion of products, will emphasize the company's whitening products are "pure plants." However, it will also be emphasized that the effect of the whitening product is not "immediate" In addition, individual shopping guides will also tell consumers that their whitening products have a relatively obvious "light spot" effect, and when they are used with some freckle removing products, the freckle removing effect will be more obvious, "no trace can be seen with the covered products." Compared with cosmetics counters, online whitening products are more difficult for consumers to distinguish good from bad "7-day whitening and skin changing", "5-day skin changing" and other advertising words are everywhere In the misunderstanding of whitening products interpreted by China Consumers Association, China Consumers Association issued the consumption guidelines for whitening beauty and skin care products, which pointed out that "from the perspective of ingredients of whitening beauty and skin care products, vitamin C is applied to whitening products earlier and representative", and its effect is to "affect the metabolism of melanin and reduce the formation of melanin" In addition, plant extracts will be added to nourish and repair the skin, mainly including: fruit acid (glycolic acid), arbutin, aloe extract, licorice and mulberry leaf extract For whitening products with "pure natural plant" ingredients, which are often publicized by businesses, the consumer guide for whitening beauty and skin care products points out that "all of them do not conform to the basic scientific knowledge of cosmetics", "many products and services with pure natural quick whitening are often just gimmicks for businesses to carry out publicity", and consumers should be cautious in their choice For the whitening products publicized by individual businesses, it can "lighten spots" According to the consumption guide of whitening beauty and skin care products, "whitening products do not have the effect of completely removing spots" For freckles (with genetic factors) or chloasma and senile spots caused by endocrine disorders, "good quality whitening skin care products can only play a role of desalination" In addition, in view of the current popular group buying and online shopping forms, experts put forward three suggestions: first, do not choose the products with low price; second, choose the products with high brand reputation; third, do not rush to use after getting the products, you can let the friends who have used the brand to help identify the taste, color, use feeling, etc., so as to ensure the product quality 。