What marketing models do you use for the Year of the Sheep worth learning?

China Paint Network
News: The plan of the year lies in the spring, although this year's Spring Festival came later than in previous years, many
ponsoic enterprises
employees also enjoy the envy of many urban white-collar ultra-long vacation, but the Year of the Sheep Spring Festival,
coatings
enterprises immediately into a state of readiness, vowing to win in the new year on the starting line: March 5, Guangdong Thousand Colors Group held a marketing meeting at headquarters; ShiShi Group held the 2015 Cloud, Sichuan and Yu dealers marketing summit in Yuxi, Yunnan Province, and on March 13, many enterprises participated in the "Win China" - China's
Paint Brand 2015" held in Shunde
event press conference and core customer exchange South China Station, From March 16, Jiabao, Burdink, Junzilan, Exhibition Chen, Blue Paint and other paint enterprise pavilions in Dongguan famous furniture exhibition debuted . . .
What marketing models are worth learning about in the Year of the Sheep?
the beginning of the Year of the Sheep, many companies have spared no effort to display the new image of the enterprise through various channels, but also intended to use a variety of marketing methods to strive for sales performance growth. Paint enterprises have always been a variety of marketing methods, traditional procurement meetings, trade fairs and other ways are still good to use, and new media dissemination and other ways in recent years are also very popular, sometimes only a little creativity, can let your business in many competitors stand out, so that dealers and consumers impressed. Follow the editor-in-chief below to see what marketing "new models" are worth learning.
Change time and place, "temple fair mode" to seize business opportunities
during the Spring Festival, a new type of activities called home decoration temple fair stirred up Beijing's home market, linking people's New Year shopping and home decoration, so that the low season of home consumption into the peak season. Real creation, East Yi-Sheng, actually le house and other home-based companies have borrowed the temple fair model to start work ahead of time, competing for the holiday market, the harvest is quite rich. Industry insiders believe that in the face of the fierce competition in the home wear market, planning innovative activities has become a magic weapon for homewear companies to compete.
It is learned that the real decoration, East Yi-Sheng, actually home and other home decoration companies in the home decoration temple fair to carry out shop gifts, exclusive designers, pre-deposit concessions and other activities, not only to allow consumers to get benefits, but also to let the brand image to be disseminated. In other industries have not yet opened the door to welcome customers, the home wear industry this Spring Festival chose to start the "marketing war" ahead of time, which in the eyes of the industry, in line with the sales characteristics of the homewear industry, but also between homewear brands to compete for the post-festival market cake an initiative. The decoration materials of enterprises in the temple fair are displayed in the exhibition hall of Nodah, consumers can use the holiday period while shopping and choosing, the form is very close to the temple fair.
, in the form of temple fairs can also increase the festive feel during the festival. Usually, after the festival home improvement company labor costs will rise, home improvement prices will rise accordingly, which is why many consumers are willing to pay a deposit during the Spring Festival to buy.
The same, paint enterprises can also learn from this "temple fair model", in fact, this is the same as enterprises in the community to open trade fairs, group buying meetings are essentially the same, but changed the time to change the location, there will be immediate results. In the paint market uncertain situation, paint enterprises in the power of marketing more to think, more from the dealer and consumer perspective, continuous improvement of the way, you can never live.
the "temple fair model" may be more suitable for the paint industry, but there are some considerations:
1. Product positioning should be accurate. Different areas for home building materials demand is not the same, in the decision to operate the local temple fair market, must carry out detailed research.
2. Choose new and practical promotions. In the target market research, in addition to collecting product information, it is important to carefully collect and study the customs of the target market and consumer preferences for promotional products. Choosing the right promotional items can be the icing on the cake for the success of temple marketing.
3. Promotional policies. Promotion is an important part of temple marketing, but also the main means of temple marketing, temple marketing can achieve product sales, but mainly to train potential consumers, in the formulation of promotional policies to combine channels and consumers of short- and long-term promotion, to avoid short-term promotional policies can not get off the bus, affecting the overall marketing strategy of the product in the market.
4. The implementation of the promotion program. Good marketing ideas and ways, if there is no suitable person to put in place, will be garbage. Therefore, for the temple fair promotion site sales atmosphere, details of the implementation and terminal shop cooperation, the success or failure of the temple fair marketing will play a key role.
With the help of new media, to create a new channel of network marketing
the popularity of new media has brought about changes in consumer behavior patterns and purchase decisions, for learning paint enterprises, network marketing is nothing new, the network has a huge impact on consumer behavior, the enterprise's network marketing more and more affect the success or failure of its entire marketing strategy.
traditional network marketing, enterprises usually take the form of establishing enterprise websites, running online advertising and network promotions to carry out network marketing. These network marketing channels are usually PC-based Internet terminals, using the form of mass communication.
media marketing, represented by WeChat, also has significant advantages in communication. For example, acquaintance network, niche communication, WeChat's internal communication is a kind of network based on acquaintance network niche communication, its credibility and arrival rate is not possible with traditional media; WeChat public platform is a powerful way for enterprises to promote their business. WeChat public platform is the dissemination of one-to-many, directly push the message to mobile phones, there are many individuals or enterprises WeChat public number because of its high-quality push content and has a large number of fan groups, with the help of WeChat public number for implantable advertising promotion; Enterprises can instantly push information to the public via WeChat Public Number and update it quickly.
network marketing continues to be hot, then for paint companies, what are the precautions? Small editor for everyone to find some "strategy" for those in need of reference:
1. pay attention to word-of-mouth marketing. Under the condition of new media, the audience is not only the target of enterprise marketing activities, but also the network media has made them the spreaders. Consumers will spread their experience and evaluation of a business product or service to the Internet, or to their circle of friends, at this time the most influential factor in determining consumer purchase decisions is from the network evaluation and reputation in the circle of friends. Therefore, enterprises in the use of new media for network communication, especially should pay attention to the user base to establish a good reputation.
2. Product ordering, precision marketing. At a time when the needs of users are becoming more and more personalized, it is difficult for merchants to understand each user's needs for products through market research to meet the needs of customization. However, the new media can meet this demand to a certain extent, users through microblogging, WeChat and other platforms to communicate with merchants to obtain custom-made information and products, enterprises should make full use of this opportunity for accurate positioning of advertising content.
3. Use search engine marketing. The use of search engine marketing is based on the content of information retrieved by users, the enterprise's product information through a series of search engine optimization to reach users, to attract users to actively understand product information.
New media has a profound impact on the public's consumption behavior, consumer buying behavior is no longer dependent on advertising and promotion, enterprises should adapt to the change of consumer behavior, seize the opportunity to actively explore new media marketing channels, make good use of the advantages of new media, change marketing concepts and models, make up for the shortcomings of traditional network marketing, so as to achieve better marketing results.
to learn content marketing, starting with storytelling
people reject advertising, but they like stories. Content marketing can change brand orientation, improve brand awareness, change consumer awareness of the brand, stimulate buying desire, and promote buying behavior. The story is spread by the power of the audience, but the funding has not increased, and that's what the story does.
discovering or creating story clues has always been an important means for us as human beings to get things straight from our complex lives. And in the face of dazzling modern marketing environment, this is also the direction of enterprises to find the future of the light.
consumers avoid or ignore information that has nothing to do with them or does not add value to their lives. Whether through traditional forms such as 30-second advertising or through social media text messages or long films, to introduce brand information into a conversation, you have to say something that makes your audience feel like they deserve time and effort. Brands such as Coca-Cola, BMW and Red Bull know this.
Persuasive brand story will focus on values, clearly articulate the concept of brand representatives and the reasons for existence, so paint companies in content marketing, the first thing to find their own "reasons", and the content must be entertaining, educational or practical, speaking is important, but know what customers want to hear is obviously more direct to the heart.
Second, companies must first understand consumers and their brands in content marketing, and insights and intelligence gained from data analytics are agents of innovation that ensure that creativity is not just about pursuing new ideas, but about business challenges and consumer needs. The story should be at the heart of the marketing plan, not the details. Once the story to be told has been identified, all communication channels should be used for radiation and amplification.
content marketing, branded content enables two-way dialogue and in-depth communication, turning customers into advocates and promoters. Let the content be discovered, shared, and perfected. Keeping pace with changes in social media requires new creative thinking, knowing how to create artificially designed social experiences, and being able to quickly turn ideas into action. Make the most of your data to improve, optimize, and re-direction your efforts.
addition, coating enterprises to carry out content marketing to ensure the truth, become an expert in the field of communication content, pay attention to the development of late-stage promotion strategy, and the results of the expected.
paint industry said that in the face of fierce competition, the major companies have innovated marketing methods to accelerate the market, and "temple fair mode", new media marketing, content marketing and other ways are still worth learning from many coating enterprises, sometimes "new bottles for old wine" can also achieve good results, in the paint industry as a whole in the critical period of depression, this is a paint enterprises to seek a breakthrough opportunity.