What are the advantages of dairy industry after entering WTO
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Last Update: 2001-12-03
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Source: Internet
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Author: User
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Introduction: after China's accession to the WTO, the price advantage of domestic milk powder will no longer exist, and it will not be able to compete with the "comprehensive competitiveness" of international brands, such as scientific and technological content, nutritional ingredients, brand value, etc countries and regions with low cost of dairy products, such as Australia and New Zealand, will increase the export of milk powder to China UEF's domestic dairy companies are repositioning, and the competition for liquid milk emerges The key to the competition of liquid milk is that whoever has a large number of high-quality milk sources will have a competitive advantage, and the competition for milk sources will be triggered UEF at the end of September, Shanghai Guangming Dairy Co., Ltd and Shandong Dezhou Tianen animal husbandry Co., Ltd jointly established a fresh milk production base; in May, "Guangming" merged Wuhan Haikou dairy factory; before that, "Guangming" had already merged six dairy factories in other places, and was actively negotiating with Danone about the purchase and merger of Guangzhou company "Guangming" person in charge told reporters: "the merger and acquisition enterprises not only occupy the local market, but also control the corresponding milk source." In fact, UEF is not only a "bright" dairy company that tries to control the milk source Yili Group not only established a model milk source base of "decentralized feeding and centralized milking" with dairy farmers in Inner Mongolia, but also found new bases in the suburbs of Shanghai and Beijing; Beijing Sanyuan company on the one hand established two milk source bases in Hulunbuir, on the other hand found partners in Shenzhen, Xiamen, Fuzhou and other places; Hebei Sanlu Group went south to Guangzhou Experts believe that the battle for milk resources has created a number of "dairy oligarchs" such as "Guangming", "Yili", "Sanyuan" UEF China's dairy market is indeed attractive At present, the annual per capita consumption of milk in the world is 92 kg, that in developed countries is 258.3 kg, and that in Asia is more than 40 kg, while that in China is only 7.2 kg According to the prediction of China Dairy Industry Association, the consumption of dairy products in China will increase substantially in the next five years, especially for liquid milk, with an annual growth rate of 10 kg and a total output of 13.5 million tons By 2030, the two figures will be 25 kg and 42.5 million tons respectively Due to the high cost of fresh-keeping and transportation of raw milk, the main force of foreign brands competing for China's dairy market after China's accession to WTO will be milk powder products Foreign brands and domestic brands will present a "dislocation competition" pattern in dairy products "The battle for milk source" is becoming more and more intense, which is the reflection of Chinese dairy enterprises UEF if the dislocation competition between milk powder and liquid milk is only the "image competition" between foreign brands and over produced brands after China's accession to the WTO, then the deeper level competition will be reflected in the internationalization of international competition - foreign brands will play their brand value and use local milk sources and enterprises to participate in the competition This phenomenon has begun to emerge Danone shares in Guangming and allows the latter to use its brand Italy's Parmalat cooperates with Nanjing dairy to produce fresh milk Experts pointed out that if China's dairy enterprises want to really compete with the international peers "Jue", it is not enough to only compete for milk source, and the urgent task is to establish an "aircraft carrier" Shanghai Light's sales volume next year is 2.2 billion yuan, accounting for only 1 / 10 of the sales volume of New Zealand dairy group enterprises ranking 25th in the world The total sales volume of domestic dairy enterprises is also difficult to compare with the annual sales volume of 13.3 billion US dollars of Nestle in Switzerland, with great disparity in strength Industry insiders have predicted that less than 10 dairy enterprises will survive in 5 years! UEF
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