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Tasting crabs is a good thing, but redeeming crab cards may be a different feeling
In fact, Mr.
In response to these situations, the industry is striving to promote institutionalization and standardization, and implement restraint mechanisms on e-commerce platforms and merchants
"Guyuandao" crabs accused of lack of catties
Recalling several crab card exchange experiences, Mr.
The "Red Crab" gift card presented by Mr.
The actual weight of a crab received by Mr.
Mr.
The crab card exchanged by Mr.
What is the difference between crabs of different weights? Is the "water loss rate" said by the merchant true? Zhao Xin, director of the supervision department of the Jiangsu Consumer Protection Committee, told the Beijing News that the price of hairy crabs mainly depends on the size.
After Mr.
Agency issuance and outsourcing increase the risk of crab card exchange
Among the reasons for the shortage of crabs and catties given by Gu Yuandao, in addition to the water loss rate, there is also "sending the wrong goods
A reporter from the Beijing News noted that the "Red Crab" gift card is not marked with the company name, and after scanning the WeChat pickup QR code, you will enter a public account called "Yuanyang Aquatic Products".
Regarding the situation where the gift certificate redemption and delivery page belongs to one company, and the delivery belongs to another company, Mr.
In response to this statement, Mr.
An industry insider told the Beijing News reporter that in addition to some big brands that will cover the overall process from exchange to after-sales, it is not uncommon for the industry to deliver goods and customer service outsourcing, but it also increases a certain amount of exchange risk
Cards are out of stock or Crab Cards are over-issued
Crab cards cannot be redeemed in time, the crab cards that are redeemed are short of catties, and the crab card noodles lack corporate information.
On November 11, the Taihu Lake Consumer Rights Protection Alliance formed by the Consumer Protection Committee of the Eight Regions around Taihu Lake released a consumer experience report on online purchase of hairy crab cards (vouchers)
.
Among the eight cities, Wuxi City, Suzhou City, Changzhou City, Zhenjiang City, and Qingpu District, Shanghai, the five consumer protection committees purchased 48 batches of samples on 16 e-commerce platforms, and found that more than half of the hairy crabs on the platform were lacking.
Less than two situations
.
Among them, the water loss rate of each hairy crab purchased at Taoxianda is greater than 7%
.
The report also mentioned that some platform samples of hairy crab exchange took too long to make an appointment.
Some companies sold hairy crabs in Taoxianda and Jingdong stores for more than 10 days; the after-sales process was complicated, and some merchants required various materials to be submitted and refunded.
Not active, some platforms have low efficiency in intervention and processing, and have a negative attitude; crab card information is not comprehensive enough.
Consumers need to communicate with merchants online to know how to pick up the goods, make reservations, and issue invoices
.
The Beijing News reporter also noticed that the problem of Crab Card’s inability to pick up the goods was also very prominent in November.
As of November 28, on the Black Cat Complaint Platform, there were at least 30 complaints that had not been resolved that month, involving multiple brands
.
Consumers said they could not dial the customer service number and WeChat could not make an appointment for delivery
.
A small number of consumers who contacted customer service during the exchange period received a reply that they are out of stock and will come back next year
.
Regarding the phenomenon that the card is difficult to redeem, Zhao Xin said that the crab card is a kind of prepaid card
.
Related to the sales of prepaid cards, in many industries, in order to expand capital and withdraw funds, the number of prepaid cards issued exceeds the number of stocks, and this is also the case for some crab companies
.
However, regular merchants will control the number of crab cards issued within a reasonable range based on data from previous years to avoid a large number of crab cards that cannot be exchanged
.
If consumers are unable to pick up the goods that year, they have the right to request a refund from the merchant, and seek assistance from the Consumer Protection Committee or relevant departments for rights protection
.
Crab card number "model" is easy to be mistaken for the price
The number "model number" marked on the hairy crab card is also easy to confuse consumers
.
A reporter from the Beijing News browsed multiple e-commerce platforms and found that most merchants would mark the card with a digital "model" that was much higher than the price
.
For example, on the Tmall platform, a 699-type crab card is priced at 199 yuan; on the JD platform, a 8888-type crab card is priced at 1088 yuan; and on the aforementioned Mr.
Chen’s "Red Fortune Crab" gift card, Type 5998 is also marked
.
Beijing consumer Ms.
Huang told the Beijing News reporter that large-value cards may make the sender feel a lot of face, but as the card receiver, she will inevitably have a sense of difference after discovering the actual price.
When exchange problems arise, she does not know the details.
Price is difficult to measure
.
On the e-commerce platform, the crab card is marked with a number "model" that is much higher than the selling price
.
Screenshot of e-commerce platform
Zhao Xin told the Beijing News reporter that at first, many merchants marked some large numbers on the crab card in order to cater to the psychology of the gift-giver, but did not mark the unit, which could easily cause consumers to misunderstand
.
Later, after the industry gradually standardized, the merchants labeled "XXX type", this kind of labeling may still be misleading to consumers
.
It is understood that the Jiangsu Provincial Consumer Protection Committee has issued the "Hairy Crab E-commerce Sales Service Specification" this year, stipulating that no matter how the merchants mark the model, the true price of the hairy crab must be stated, even if it is a "8888" crab card, the price of the hairy crab is "88".
Yuan" must also be clearly stated
.
In addition, in view of the shortage of catties for online shopping of hairy crabs, it is stipulated that the weight of hairy crabs should not include the weight of product labels, strapping ropes and pre-packaged materials; around the problem of difficulty in picking up the goods, the sales operators of hairy crab cards and coupons are required to be on the online platform for hairy crabs that have not been exchanged throughout the year.
Coupon sales cannot exceed 40% of the overall sales of the year, and consumers should be provided with advisory information such as the best tasting period and the best delivery period, and clearly indicate the off-season and the time limit for non-delivery
.
At the same time, in order to prevent merchants from running out of money, the "Specifications" set up a certain amount of entry and exit threshold, and clearly requires online operators to pay a deposit of no less than 300,000 yuan to their online platform
.
However, Zhao Xin also mentioned that this "Code" belongs to the group standard and is only binding on individuals who join the group standard
.
At present, major hairy crab sales e-commerce platforms such as Tmall, JD.
com, and Douyin have all been confirmed to join, which will have certain restrictions and influence on related platforms and merchants
.
After the standard is released, the platform will launch measures in accordance with the "Specification", such as revising the platform rules on hairy crabs and crab cards, so that businesses can implement the specific requirements of the "Code"
.
However, it takes time to promote the platform, and it is not yet possible to restrain all businesses
.
"If the "Code" has a strong landing and good effect, I hope it can be promoted as a local standard
.
"