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Western-style dairy products empower Chinese-style pastries, and milk flavor will become the mainstream flavor of new moon cakes

 Last Update: 2022-09-01
 Source: Internet
 Author: User

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News from this website China's moon cake market will present more products of national trend and IP in the future

According to data from relevant research institutions in the baking industry, as the category with the largest share of the Chinese pastry market, this year's mooncake market is expected to exceed 25 billion yuan, and the annual growth rate in the next two years will reach 8%

"When young consumers start to enter the home market of mooncake consumption, it means that Wenchuang mooncakes and Xinpai mooncakes gradually gain a place in the circle of friends, and also make products a social currency

Dai Junqi believes that the market share of new mooncakes is expected to reach about 10% of the entire mooncake market in the next two years, while flavors such as "French cheese", "flow fresh milk" and "lotus seed cheese" are expected to account for nearly half of the new mooncakes.

(Chen Li)

Editor in charge: Xiao Zhihan Review: Wang Jinchen

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