Water-like paint next year is a critical year for development

In the market demand, 2014 has become a full-scale outbreak of water-based paint in the first year, and 2015 is a key year for the development of water-based paint, for 2015, the industry has predicted that the water-based paint industry will usher in a new round of outbreaks.
prices have decreased, water paint demand will increase significantly
in the past two years, the domestic
-paint
market began to show the effect of "oil-free paint", while by the upstream raw material prices gradually decline and research and development technology, water-based paint and traditional
passing
products gradually narrow the gap between the price of downstream water-based paint products has become an indisputable implementation. At present, the price of water-based paint products has decreased compared with previous years, and the lowest price of some water-based paints is gradually approaching the price of traditional oily lacquer.
cost factors have been besty
the promotion of water-based
coatings. "Compared to the same grade solvent-based coatings, the price of
-based
is still higher. Once solvent-based coatings are taxed, the spread is flattened, which is a big good for us. Hua Dongxuan, vice president of Hebei Chenyang Industry and Trade Group, said. He further analysis, and from the whole process, water-based
wood coating
cost is not high, water-based wood coating one can do a high solid content, 1 kg paint coating area is large;
, Sun Lianying, president of the China Coatings Industry Association, agrees: the current market demand is still small, so the cost is higher than solvent-based wood coatings. Once the market demand volume, the scale of production of enterprises up, the cost will fall, the whole process will eventually be lower than solvent-based coatings.
At present, domestic water-based paint products are gradually declining at different speeds, for the impact of water-based paint products prices, driving down the price of two main factors: First, the upgrading of technology to reduce the cost of water-based paint production. In recent years, water-based paint upstream water-based resin field investment is huge, the current price of water-based resin has also declined. The second aspect is because, the huge prospect of water-color paint attracted a large number of capital influx, the increasingly fierce market competition makes "price reduction" has to become an important means of competition for water-quality paint enterprises. In addition, PPG, Asda and other international paint giants to join also further provoke the water-based paint brand between the "price war." "After the measure, the country's production on the localization, multinational companies will also carry out local production, the cost will come down a lot." Hua Dong-tie said.
Tujie Enterprise Market Research Department believes that, thanks to the advantages of the gradual decline in prices in the upper mid-range, by 2014 the average price of domestic water-quality paint products still has room to decline, coupled with the promotion of national environmental protection policy, it is expected that the domestic water-like paint market in 2015 is expected to usher in a new round of strong outbreak.
In the past, in the paint market, industrial
water-based paint
penetration rate is the lowest, it is because in the past water-based paint products prices are too high, and technical requirements are very high, research and development investment often take several years to recover, but now with the price of water-based paint in all aspects of price reduction, governments have been oil-based paint, the introduction of water paint to reduce VOC emissions, coupled with the overall global economic recovery, will encourage water-based paint fermentation, water-based paint market demand is expected to increase significantly in 2014. At the same time, price decline will accelerate industry integration and survival of the fittest, forcing enterprises to reduce costs, strengthen management, optimize resources, integrate supply chain, enhance their competitiveness to meet the outbreak of the market.
Beyond oily paint water-based paint is expected to become the first major application in 2020


In 2013, China's water-quality paint market in the construction, furniture, automotive and other fields have been gradually applied, and began to gradually move into more and more widely used areas of application.
of water-based paint products directly affects the penetration rate of the end-market. At present, the penetration rate of water-like paint in the domestic market is increasing rapidly. Some experts optimistically predict that if the implementation of national policies in place, in the next 5 years, civil paint hydration rate will increase from the current 67% to 68% 80%,
prom industrial coatings
water-based rate will increase from the current 7% to 8% to 15%.
In terms of the type of application of products, the growth rate of civil water-based paint products is most obvious, of which water-based
built-wall paint
,
water-based wood paint
is the most popular type of water-based paint, has accounted for 15% of the entire water-based paint products. In the future, the demand for civil water-based coating products will gradually rise, will usher in a very broad market space.
the country's energy conservation and emission reduction social requirements and good policies, water-like paint products have begun to gradually replace traditional oil-colored paint products. Especially in the home water-using paint, the major domestic manufacturers actively carry out multi-channel layout, specialty stores, engineering, retail, e-commerce and other channels everywhere water-quality paint figure. In addition, many traditional paint manufacturers, large and small, have become more positive about water-based paint than in the past. Therefore, the industry expects that in the major
coating brands
manufacturers and terminal access, the volume of water-based paint shipments in 2014 will grow significantly.
analysts said that water-based paint penetration this year will exceed 25%, is expected to reach 35% next year, so next year water-based paint will be more significant in the paint industry's real contribution. At the same time, benefiting from the decline in water-based paint prices, environmental protection and energy-saving considerations, as well as government policies to encourage the rapid increase in demand for water-based paint, penetration rate faster than expected, it is estimated that by 2020, water-based paint is expected to surpass oily paint as the largest application of paint.
Policy is strong, a new round of replacement tide calls gradually rise
With the domestic environmental protection policy, water-based paint replacement tide calls gradually, the important trend of the domestic paint market in 2014 is with the decline in the price of water-based paint products, bringing water-based paint products replacement tide.
In last year, the State Council's Action Plan for the Prevention and Control of Air Pollution" "perfected the volatile organic value limit standards for coatings, adhesives and other products, and promoted the use of water-based coatings", Hebei, Shandong, Lanzhou, Shunde, Hainan and other provinces and cities have launched similar "promoting the use of water-based coatings" local policies, and recently Shanghai will solvent-based coatings included in the list of backward production capacity phase-out is gradually cut off from the source of oily paint survival space of a major initiative, water-based paint support. In addition, the Chinese government is also trying to promote the development of the water paint industry through subsidy policy, or the consumption tax policy on oily paint.
countries began to phase out the oil paint market usage, for the popularity of water-related paint products to provide a favorable opportunity. This will also stimulate paint manufacturers to speed up the pace of layout of water-based paint, and further promote the permeability of water-based paint. China's government's support for water-like paint is gradually increasing, a variety of environmental policies intensive introduction, subsidies and oil-like paint taxation policies, to promote the price of water-like paint further reduced.
Chenyang water paint, Bards, Hongchang Chemical, Jiabao, Junlan and other manufacturers are optimistic about next year and the future development of the water-based paint market, and expect the growth of water-based paint sales will become the next business growth focus. In the next few years, with the impact of the total ban on oil-based paint fermentation, it is expected that the water-based paint market will continue to show a steady growth trend.
data show that in 2012-2016, sales revenue in the Asia-Pacific water-based coatings market will grow from $11.9 billion to $16.7 billion, with an average annual growth rate of 8.9%, and the development of the water-based coatings industry will enter a period of high growth. Among them, China will become the main force in the development of water-based coatings market in the Asia-Pacific region.
According to Tujie Enterprise Market Research Department estimates, water-based paint is currently in the eve of the outbreak, the next 3-5 years will be completed from 35%-50% penetration, a large number of water-based paint market demand will be released. On the one hand, favorable support policies and rapid decline in product prices, although directly led to the rapid growth of the water-based paint market, but on the other hand, the current water-based paint industry still has some technical deficiencies, overcapacity, fierce price war, rising costs, increased investment in channel construction and a series of problems, while increasing revenue difficulties and profits of the embarrassing dilemma also makes some
coating enterprises
face development bottlenecks. In the early stage of the water-like paint era, how to break through these problems has become the focus of attention.