WangZhou Deputy General Manager Wu Wei: Big Wave Taobao mission must reach

In 2017, paint companies in environmental inspection, quality inspection, tax inspection, raw material prices and many other adverse factors, the paint industry has experienced various challenges. 2018 has arrived, but the industry situation is still mixed, in the paint industry is facing a variety of major reforms in the policy environment, 2018 paint enterprises will be how to develop, how to grasp the lifeblood, grasp the market initiative?
at the turn of the new year, China Coatings online planning "year-end excellent paint enterprise leadership interview" series of articles, the management of the enterprise to conduct an exclusive interview, to share with you the enterprise 2017 summary of the 2018 development plan.
Jiangmen City, Wangzhou Industrial Co., Ltd. is a subsidiary of Caiyan Group - a powder coating research and development, production and sales of high-tech enterprises
China
. In the field of powder coatings for more than 20 years, the development of the industry can be described as "the door clear." But when the industry roars, many enterprises can not escape the fate of the times changed or even integrated, in order to move steadily in the industry full of variables, what are the measures of 2017 Imperial Zeus Industrial? As a business leader,
, deputy general manager of Zhouzhou Industrial, said
what are your insights into the industry? Below, let's go into "Wu Wei Time".
Jiangmen City, Wangzhou Industrial Co. , Ltd. Deputy General Manager Wu Wei
DaLangTaoSa Shuffle Accelerated
If a key word to describe the 2017 paint market, Wu always think that "Big Wave Taosha" is the most appropriate. In 2017, the central government launched a number of rounds of multi-group environmental inspection, so all over the country have responded to the central call, the introduction of production and manufacturing industry is closely related to the various environmental protection policies, the industry began the first round of shuffle, unqualified paint production enterprises are classified into the ranks of rectification and closure. At the same time, a new round of reshuffles brought about by rising raw material prices has begun. In 2017, a number of raw material suppliers, such as Longyuli, have repeatedly increased raw material prices to varying degrees, and many companies that cannot bear the enormous cost pressure have fallen. In Wu's general view
the introduction of the National Environmental Protection Law, raw material prices and consumer demand for product quality is increasingly high, is the paint market endo-power shuffle and integration of the key reasons.
Wu stressed in the exchange, in the above three reasons throughout the industry and market economic situation continued to decline in the macro environment, improve product quality and after-sales service is the most essential action of enterprises! In his view, paint brands should not focus on the marketing model, but should be quality and service as the cornerstone of enterprise growth. At present, although the whole industry is under the supervision of the public, but there are still many unqualified products through the murky water fish way indiscriminate market, product services seriously lag behind, damage the image of the entire paint industry, to change the phenomenon, the need for enterprises themselves, the government, related associations, consumer quartet of joint efforts.
"Tu Enterprise Leadership Interview" WangZhou Deputy General Manager Wu Wei: Dalang Taobao mission Musta
Looking to the future, Emperor Zeus will mission Musta
by the "lean production" trend and the impact of various policies, many enterprises in the same field have increased technology investment, production technology and product quality has become a measure of the strength of one of the standards. As a powder coatings production enterprise serving many fields, will the industry feel the crisis coming? Wu always said, "It is not so much a sense of crisis, but rather a sense of mission"!
In his view, today's service in the hearts of consumers no less than the status of products, quality service can often benefit customers, not only to understand product performance more thoroughly, but also to achieve mutual benefit and win-win situation.
non-price competition means, such as service quality, service efficiency and service innovation, which are superior to products, are one of the biggest advantages in the coating market competition.
he also stressed that excellent product quality is the cornerstone of enterprises to win the market, to win the hearts of the people, The Emperor Zeus Industrial will continue to high-quality products and services in the market. At present, the cooperation object of Wangzhou Industrial is mainly distributed in furniture, household goods, home appliances, sports equipment, auto parts, industrial products and construction products and other fields, the market growth is becoming increasingly obvious, which will further promote the accelerated innovation of Wangzhou powder coating products.
recent years, coating products in e-commerce platform has been kept warm, but with the continuous collapse of the barriers between the line and offline, more and more enterprises have noticed the gold content of e-commerce platform. Emperor Zeus Industrial also early attention to this transformation of the time opportunity, and with the help of third-party cooperation platform, products, technology and after-sales three-way resources integrated, successfully transformed from a product supplier to an integrated service provider. Wu said, "In 2017, through the combination of third-party Internet platforms and offline, wangzhou achieved the goal of performance growth, the overall development trend is good!" In 2018, Emperor Zhou will 'adapt to the new normal, seek new leaps' as the basic point of development, do the mission must reach, continue to plan a new way for the development of China's powder coatings industry, and seek more beautiful achievements. "
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