Wang Shiyuan, Executive Director of Chinese Paint: Both inside and outside the innovation management

In 2017, paint companies in environmental inspection, quality inspection, tax inspection, raw material prices and many other adverse factors, the paint industry has experienced various challenges. 2018 has arrived, but the industry situation is still mixed, in the paint industry is facing a variety of major reforms in the policy environment, 2018 paint enterprises will be how to develop, how to grasp the lifeblood, grasp the market initiative?
on the occasion of this new and old year,
planning
"Year-end excellent paint enterprise leadership interview
series of articles, the management of the enterprise to conduct an exclusive interview, to share with you the enterprise's 2017 summary and 2018 development plan.
Chinese paint was founded in 1932 in Hong Kong
China
. After more than 85 years of development, the current Chinese paint in Chinese mainland has four production bases, mainly engaged in paint, paint, painting and decoration accessories products and their corresponding services. The company's brands have giraffe paint, chrysanthemum paint, toy brand, Blue Arrow, Hanover, golden chrysanthemum, product sales network throughout the mainland, Hong Kong and Southeast Asia. 2017 paint industry is full of challenges, raw materials rise, policy pressure environment, the old paint companies in China is how to deal with it? What is the direction of the company's development this year? Recently, China Coatings online interviewed Mr
Wang Shiyuan, executive director of China Paint (Shenzhen) Co., Ltd.,
. Let's take a look at the latest developments and information on Chinese paint.
, executive director of Chinese paint, saidIn 2017, the coatings marketfaced with environmental protection, rising raw materials, sluggish consumption and other pressures, the operating challenges of coating enterprises intensified. In the face of this background, Wang said that the key to breaking the game is to "push the new." Chinese paint has always been adhering to the principle of quality first, as well as customer first, environmental protection for the enterprise policy. In 2017, the company continued to increase investment in scientific research, research and development in line with market demand for products, especially in water-based paint is to increase improvement, improve the construction performance advantages of products, and strive to contribute to the development and progress of water-based paint.
the same time, in the overall policy of enterprises, aiming at and adjusting to retail and industrial development direction. "Chinese paint as an 85-year-old paint enterprises, in the retail and industrial paint parts have been built. In the past few years, the paint market changes rapidly, market competition intensified, Chinese paint in the retail and industrial paint part of the trend, and constantly carry out product structure adjustment, especially in water-based wood paint, water-based industrial paint, powder coatings and other aspects to increase research and development efforts, for the national environmental protection plan to contribute their own strength, in the channel, and constantly looking for new opportunities to meet the needs of consumers and end-customers. Wang always said.
the present society on the environmental performance of paint products is more and more attention, the requirements of various policies also put forward greater challenges to paint enterprises. In the face of this situation, Wang always think: "This is there is a 'danger' and there is a 'machine'." If you increase environmental protection requirements, you can also show the advantages of large factories. "Chinese paint has been responding positively to the Government's environmental policy since the plant was built. Implementation of energy conservation and emission reduction, in product research and development to actively make efforts to firmly ensure that products in line with national requirements. and consumer demand. Wang also believes that this situation is also requiring the industry to continue to innovate, reform, "backward is eliminated."and abroad continue to improve management and market in the market operation, the current distribution network of Chinese paint companies has basically achieved coverage throughout the country. But Wang always put forward that the development of North-South dealers has also appeared a certain imbalance. Therefore, "the company will actively work with dealers to expand the market, in south China's dominant market, dig deep into new business growth points, such as accessories, expand market share, in weak markets, to help dealers find a relevant way to sell, methods, according to their market characteristics, research and development of targeted products, and market input to support its business development." "
the whole year, Wang is frank that the rise in raw materials has had a relatively large impact on corporate profits." Franchises, reforms, and the rise in raw materials in 2017 have had a big impact on business operations, and profits have indeed fallen. "Looking ahead to 2018, Chinese paint will be reformed from both inside and outside. Internally, we need to increase employees' sense of belonging, increase productivity, optimize internal processes, and respond faster and better to market changes. On the outside, it is possible to implement the division system, for different channels, such as industrial paint, engineering paint, furniture paint, etc., so that professional people do professional things, people do their best, and on the basis of existing business, according to the needs of consumers for health, and actively explore new business opportunities, innovative business models. Pilots have also begun.
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