Wanda, Baidu and Tencent jointly established an e-commerce company with a 5 billion investment in the first phase

　Sina Technology Zhang Nan

　　After many years of planning, Wanda e-commerce has finally landed.

　　On August 29, Wanda, Tencent (126.
5, -1.
30, -1.
02%, real-time quotation) and Baidu (214.
52, 0.
71, 0.
33%) jointly held a press conference in Shenzhen, officially announcing the establishment of an e-commerce company in Hong Kong, the first phase The total investment is as high as 5 billion yuan, of which Wanda holds 70% of the shares, and Tencent and Baidu each hold 15%.

　　Wanda Chairman Wang Jianlin revealed at the scene, “Although today’s announcement is about 5 billion, in fact, we plan to invest close to 20 billion in five years and we will also introduce new investors.
”

　　According to the agreement, Wanda, Tencent, and Baidu will cooperate in terms of opening up the account system, membership system, payment and Internet financial products, establishing a general point alliance, big data integration, Wifi sharing, product integration, and traffic introduction.

　　In July of this year, Wanda E-commerce has appointed Dong Ce as CEO.
He used to be the co-founder and COO of the luxury e-commerce website Jiapin.
com, and previously served as the CTO of catwalk.
com.
In 2013, Dong Ce resigned from Jiapin.
com and joined Oriental Garden, a listed company in the landscape industry.
In 2014, he resigned and joined Wanda.

　　As for other executives, sources revealed that Gao Xia, former vice president of Gaopeng.
com, will serve as the COO of Wanda e-commerce, and Cao Dajun, the former CIO of Newegg.
com’s Greater Los Angeles area, will serve as the CTO.

　　According to Dong Ce, CEO of Wanda E-commerce, Wanda E-commerce will build the largest universal point alliance platform in China.
At the same time, Wanda, Baidu and Tencent will establish a big data alliance.

　　"Wanda e-commerce will serve 107 Wanda Plaza opening points across the country this year.
In 2015, all Wanda Plazas, hotels, and resorts will be opened for e-commerce services.
" Dong Ce predicts that during the trial operation period this year, Wanda e-commerce members will exceed 40 million, and it will exceed 100 million next year.
In addition, Wanda E-commerce will also cooperate with Wanda Financial to launch a series of innovative Internet financial services.

　　Dong Ce also announced that Wanda E-commerce has registered a cool name, which is expected to be announced on the day when Wanda E-commerce is fully online.

　　Emphasize not to do physical e-commerce

　　It is worth noting that Wang Jianlin repeatedly emphasized at the scene that Wanda e-commerce does not do physical e-commerce.
It must not sell goods but services.
Wanda e-commerce positions itself as "the world's largest O2O e-commerce.
"

　　For example, he said, “I’m going to park now.
I don’t know if there is a parking space.
I queued for a long time and walked around.
I can’t find the parking space.
This is a very simple technology.
The development of a system that can locate and automatically find is actually It's simple, but no one does it.
We just want to build a smart Wanda Plaza.
"

　　Analysts pointed out that Tencent and JD's (31.
92, 0.
48, 1.
53%) share agreement is also a reason why Wanda e-commerce will not do physical goods.
According to the agreement reached by the two parties at that time, Tencent will regard JD as the preferred partner of physical e-commerce.
It will no longer enter the field of physical e-commerce.
It will only continue to operate virtual goods e-commerce business and deploy life service O2O business.
This means Wanda e-commerce may not be able to set foot in the physical e-commerce field in the future.

　　Ma Huateng, Chairman of Tencent’s board of directors, said in a speech at the scene that the word "e-commerce" in the name of the company is not accurate, which may cause misunderstanding and make others mistakenly believe that it is selling goods.
In fact, this company described it as "using It may be more accurate to build smart business on the Internet.
"

　　Wang Jianlin said that in the future, O2O will be the biggest cake of e-commerce, and this piece will not be divided.
Compared with other e-commerce platforms, O2O is just getting started.
Now the market does not see any valuable O2O platform coming out, and the opportunities are equal to everyone.

　　What exactly is Wanda e-commerce? In fact, Wang Jianlin previously gave a clear answer in his work report for the first half of 2014, “Everyone knows that Taobao is selling things online, Tencent knows WeChat, Baidu is search, and Wanda e-commerce In a year or two, when everyone talks about Wanda e-commerce, they immediately think of it as a real O2O.
"

　　He has requested within the company that all departments of the group hand over the online resources to the e-commerce company.
He asked Wanda e-commerce companies to first develop a convenient all-in-one card that can be consumed in Wanda Plazas, hotels, and resorts across the country.
It can be used for purchases, and it can also have discounts, points, sweepstakes, and value-added services.

　　"In a few years, Wanda will have nearly 200 Wanda Plazas, more than 100 hotels, plus 8 to 10 open resorts, and billions of passengers every year.
These consumers are our customers and can send hundreds of millions.
Zhangka, this is a huge resource and advantage.
" Wang Jianlin said.

　　Wang Jianlin's E-commerce Complex

　　Wang Jianlin made up his mind to become an e-commerce company 2 years ago.
In 2012, Wanda established a special subsidiary within Wanda to plan the development of e-commerce business.
Wang Jianlin specially recruited Gong Yitao, who is responsible for the technology of Ali International Station, from Alibaba (rolling news) to serve as the CEO of Wanda's e-commerce business.

　　According to Gong Yitao’s previous recollection in an interview with the media, when he joined Wanda in April 2014, he was still a "polished commander".
It took almost 3 months to determine the O2O direction with Wang Jianlin.
The goal at the time was to use the Internet and e-commerce methods and Technology to optimize offline and achieve the purpose of asset appreciation.

　　In December 2012, an unexpected dialogue accelerated the development of Wanda e-commerce.
At the CCTV China Economic Figures of the Year Awards, Wang Jianlin and Ma Yun agreed on the spot to bet 100 million yuan on the future of e-commerce.

　　The two parties agreed that if e-commerce accounts for 50% of the Chinese retail market in the next 10 years, Wang Jianlin will give Ma Yun 100 million; if it is not enough, Ma Yun will give Wang Jianlin 100 million.
Although Jack Ma did not "take the bet" at the scene.
But this incident has undoubtedly changed Wang Jianlin's tremendously.

　　Soon, Wanda e-commerce began to grow from more than 10 people to more than 100 people, from the planning stage to the real implementation stage.
In Gong Yitao's view, an important reason for Wang Jianlin to become an e-commerce company is that the development of commercial real estate has reached a relatively mature stage.
"

　　However, Wanda e-commerce does not seem to be so smooth.
At the beginning of 2014, Wanda e-commerce executives experienced a huge shock.
Many Wanda e-commerce executives, including Gong Yitao and Ma Haiping, left one after another.
Dong Ce, the former COO of Jiapin.
com, succeeded Gong Yitao as CEO.

　　Regarding the reasons for resignation, Gong Yitao explained: "After two years of work, my historical mission has basically been completed, I have established the development direction, and made a preliminary system.
It has been launched in dozens of squares, and preliminary results have been achieved.
, We need a team to do it thoroughly.
"

　　At the scene, Wang Jianlin did not admit that Wanda e-commerce has been established for two years.
“In fact, it was not until the end of this year that the trial was launched.
The real Wanda e-commerce will officially go online next year.
”

　　What has Wanda E-commerce done in the past two years?

　　When it comes to this topic, the most familiar one is Wanhui.
com (www.
wanhui.
cn), which was launched at the end of 2013.
According to the official website, Wanhui.
com is positioned as an O2O intelligent e-commerce platform, providing users with the latest square Activities, business information, shopping guides, discounts, etc.

　　Sina Technology noticed on the homepage of Wanhui.
com that Wanhui.
com currently has access to most of the Wanda Plazas in the country.
The homepage is mainly based on merchant promotion information.
A few catering merchants provide discount coupons for downloading, and they do not provide physical e-commerce purchases.

　　In addition, Wanda also launched its mobile client "Wanhui", which, in addition to realizing the functions of Wanhui.
com, can also provide users with services such as finding merchants, finding parking spaces, and sweeping squares.
According to sources, compared to the PC terminal, the mobile terminal is the development focus of Wanda e-commerce.
Wanda hopes to stick to members through APP and connect online and offline.

　　In addition, providing free Wi-Fi coverage for Wanda Plazas across the country is also an important task for Wanda e-commerce.
It is reported that Wanda E-commerce has undertaken the upgrade of free Wi-Fi facilities in Wanda Plaza across the country, and this work has been basically completed.

　　Must be profitable

　　Regarding the profit model, Wang Jianlin had previously asked internally that Wanda would ultimately pursue profit in everything it does, not just for reputation and good looks.
"If e-commerce cannot be profitable for ten or eight years, then Wanda may not be engaged.
"

　　According to Wang Jianlin's plan, the core work of Wanda e-commerce is to find a profit model in about three years.
Even if it is not profitable, it must see the profit direction.
"Wanda will exceed 1.
5 billion offline consumers this year.
The mathematical model estimates that by 2020, Wanda's offline consumers will exceed 5 billion.
If each person spends 12 times at Wanda every year, it will be more than 400 million people.
How to transform the consumer population into profit is something that Wanda e-commerce must seriously consider.
"

　　It is reported that internally, Wanda has given e-commerce business decision-making and financial autonomy.
At the same time, e-commerce is assessing targets, including full-year targets and half-year targets, and the group assesses them according to the targets.
"If you fail to achieve the goal once or twice, you must adjust your thinking; if you fail to complete it continuously, you must adjust the people.
Wanda never waits for people.
"

　　"By 2020, Wanda will form five major business segments: real estate, cultural tourism, finance, retail, and e-commerce.
The first four segments are basically reliable.
Now we look at e-commerce.
Once done, Wanda is the five pillar industries.
" Wang Jianlin Say.