Wallpaper industry service system lack of development obstacles

China Paint Network
News: China's wallpaper industry has a history of development, is currently in a period of rapid development, products in environmental protection, quality, longevity and other aspects have significantly improved, but the lack of service system has become an obstacle to the development of the industry, wallpaper market still has many problems.
price confusion is a major focus of consumer spitting grooves, it is understood that in the wallpaper shopping malls with the brand, the same quality of a wallpaper, the asking price of each business is sometimes very different, the difference will even reach more than 500 yuan. The author visited the wallpaper market also encountered a similar situation, asked the shop assistant price difference, the sale price of high merchants will give "better quality", "imported products" and other explanations, while the low-priced shop said they "really operate, small profits and more sales", and said that the wallpaper quality gap will not be as large as the price show, the key to see whether customers will cut prices. This price instability, opacity has greatly affected the consumer purchase process of wallpaper trust, this distrust caused by the loss of prospective customers in the wallpaper market.
price instability, opaque, some merchants will also play a variety of false flags to fool consumers. For example, for consumers are currently concerned about whether the product is environmentally friendly this point, some stores will casually put a few environmental protection certification marks on wallpapers, falsely claiming that they are "green wallpapers." In addition, some merchants display wallpapers, whether domestic products, or so-called imported goods, there is no Chinese logo, the indicators are identified in English. If consumers don't ask, it's easy to think of all these wallpapers as "foreign goods" and it's hard to understand what's in them. In fact, the industry told the author, even imported goods, should Chinese logo.
service quality is also a major obstacle to the development of the wallpaper industry. Wallpaper products as large durable consumer goods, often take a long time to expose its problems, coupled with product inventory, construction staff arrangements and other factors, wallpaper after-sales service is often not once and for all, the need for business services with multiple. Some industry experts said that some small manufacturers in the wallpaper industry for after-sales service awareness is not enough, did not systematic training of employees, resulting in low consumer satisfaction with after-sales service. Wallpaper enterprises should not take after-sales service as hot potato, only face up to product problems, strictly check all links to find out the crux of the problem, to provide consumer satisfaction solutions, so as to enhance the brand's reputation, but also to win the respect and recognition of consumers to enterprises, to achieve a win-win effect.
Above these phenomena coupled with consumer concept factors, resulting in wallpaper is not very popular in China, it is understood that China's current wallpaper coverage rate of about 10%, compared to Europe and the United States wallpaper 70% of the share is still insufficient, not to mention Japan and South Korea more than 90% coverage. However, it should also be seen that China's wallpaper penetration rate is also gradually rising, in 2001 and the penetration rate of only 0.5%, in 2007, the penetration rate rose to 2% to 3%, the total amount of wallpaper consumption is also increasing year by year, it is known that the annual increase of about 13%. Wallpaper industry scale is growing, small and medium-sized wallpaper enterprises countless, domestic wallpaper brands are now as many as hundreds.
wallpaper has been rid of the early style color single, rough material appearance, not only colorful, rich style, but also soft touch and rich in art. In particular, health and environmental protection wallpapers have become the current mainstream, emerging such as pvc plastic wallpapers, plain paper wallpapers, non-woven wallpapers, wood fiber wallpapers, stone wallpapers and other variety of wallpaper types. The rich diversity of wallpapers is also very in line with the pursuit of fashion trends of young people's tastes, many young consumers hope that through the choice of wallpapers, to reflect their own taste and style.
and the recent emergence of waterproof wallpapers are more likely to become the new favorite of the market. Waterproof wallpaper is the use of polymer micro-hole foaming and other special waterproof breathable molecules, so that water molecules can not penetrate it, to ensure the wall breathing function and elastic function. With the development of wallpaper waterproof characteristics, wallpaper into the bathroom has also become a new, fashionable design techniques, and waterproof wallpaper also has the construction of convenient, unique effects, good cleaning, to prevent mold and many other advantages.
recently the authorities of the detection also let people have more vision of wallpaper. It is reported that the Municipal Bureau of Industry and Commerce recently in Pudong, Zhabei and other 5 regions of building materials supermarkets, integrated markets, shopping malls sold pure paper wallpaper, pure non-woven paper wallpaper, paper-based wallpaper, non-woven paper-based wallpaper and other 31 batches of wallpaper quality monitoring, monitoring results are all qualified.
so for companies, how do they stand out in a market with a lot of potential? Perhaps the most important thing is to build their own brand strategy, do a good job of their own product and service brand. However, the current domestic wallpaper brand image appeal is insufficient, most of the domestic wallpaper production enterprises for a long time only responsible for production, and mainly for the engineering market, aspiring to establish a brand of manufacturers are few.
is not easy for an enterprise to establish a brand image, not only need deep internal skills, but also need a wide range of consumer awareness. The first thing you need to do may be to refine your core values and define your brand positioning. At present, consumers generally pay attention to the professionalism of wallpaper enterprise services and the pursuit of high-quality life, wallpaper brands can start from this point, quality products and professional services as their core brand values.
way of publicity is the key link that enterprises need to pay attention to after. Wallpaper enterprises should learn to integrate marketing communication, from multi-space, multi-angle, multi-channel comprehensive promotion of wallpaper brand communication work, covering individual home improvement consumers, decoration companies, designers and other target consumer groups, so as to effectively expand the brand's visibility.
and for consumers, in the face of dazzling wallpapers, you should pay attention to careful observation when shopping. Industry insiders told the author, good wallpaper should look natural, comfortable and three-dimensional feeling strong. Consumers can first see whether the wallpaper color difference, dead fold, bubbles, whether the pattern is exquisite, there is a sense of hierarchy, tone transition is natural, the flower is not accurate; Then touch the wallpaper with your hand, feel its left and right thickness is consistent; Then wipe the paper with a slightly wet cloth, if the appearance of decoloration, de-layering, then the quality is not good; Finally, smell whether the wallpaper has an odor, such as a heavy smell of formaldehyde, vinyl chloride monosome and other volatile substances content may be higher.