Vigorously forge ahead, forge ahead with courage and perseverance, and march into the future

Ningxia's Liupan Mountain, a historic mountain that records the great achievements of the Chinese revolution, attracts tourists from all over the world, as well as entrepreneur Lin Zhenhua
.
He took a fancy to the unique natural conditions and ecological environment of the "plateau green island" in the Liupanshan, coupled with sufficient sunshine, long frost-free period, and large temperature difference between day and night, goji berries have special nutritional quality and medicinal value
under the moisture of the Yellow River.
The wolfberry fruits grown here are full-bodied, sweet, rosy in color, pure in quality, and rich in various nutrients such as goji berry polysaccharides and carotene
.

In 2014, Lin Zhenhua took over the 10,000-mu organic goji berry base in Gangou, Yuanzhou District, Guyuan City, overcame many difficulties, invested nearly 50 million yuan, and was transformed into Ningxia Zhengqi Red Goji Industry Development Co.
, Ltd.
in the same year.

Since its establishment, Zhengqi Red Goji Berry has been committed to pursuing the corporate mission of "building a characteristic brand and leading a healthy life", practicing the service tenet of "providing green products and spreading health concepts", inheriting hundreds of years of goji berry health culture, determined to expand and strengthen the Ningxia goji berry industry, and creating a Chinese goji berry characteristic brand
.

Lin Zhenhua pays special attention to scientific and technological research and development, he leads the team to rely on the technical guidance of the National Goji Technology Engineering Research Center, in the base using standardized planting, fence light shearing, unified prevention and control, water and fertilizer integration and other advanced planting, pruning, irrigation and processing technology, and constantly produce high-quality goji berries, has launched more than ten types of red goji berry series products, while creating 5 goji dry production lines, built a comprehensive processing plant integrating processing, warehousing and sales of 4310 square meters, up to now, The annual output value of the company reaches 20 million yuan
.

Through 9 years of efforts, Zhengqihong Company has become a well-known enterprise in the autonomous region, and its goji products are exported to all parts of the country and won many honors
.
While pursuing corporate value, Lin Zhenhua integrates industrial development into poverty alleviation and rural revitalization, has the courage to assume social responsibility, practices the purpose of industrial poverty alleviation, formulates assistance policies, and increases assistance to help poverty alleviation and rural revitalization
.
The base has helped more than 230 surrounding poverty alleviation households to increase their income all year round, hired about 1,000 people from poverty alleviation households to pick goji berries from July to September every year, helped surrounding poverty alleviation households to work at their doorstep to increase their income by more than 4 million yuan, driven more than 500 farmers in 3 surrounding towns and 10 villages to develop goji berry planting, and increased the cooperative planting base of farmers by more than 2,000 mu
.
It is estimated that after the completion of the 2,000-ton high-quality goji berry processing plant, it can drive the processing and sales of 20,000 mu of goji berries planted by surrounding farmers, helping farmers increase their income by more than
30 million yuan.

On the road of future development, Lin Zhenhua will continue to adhere to the vision of "providing green products and spreading the concept of health", and realize the iterative upgrading of goji berry products from rough processing, finishing to deep processing through scientific and technological innovation, and enhance the brand added value
of zhengqi red goji berries.
Vigorously develop and promote goji sprout tea, goji leaf vegetables, goji berry puree, goji berry fresh juice drinks, goji berry nutrition products and other products, so that more people can benefit
from goji berries.

(Zhu Yali)

China Food News(December 21, 2022, Version 08)

(Responsible editor: Zhu Yali)