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    Home > Food News > Food Articles > Vietnamese rice on the French table

    Vietnamese rice on the French table

    • Last Update: 2022-09-07
    • Source: Internet
    • Author: User
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    In response to the "Vietnamese Goods Week", "Vietnam Spring Festival Week" and other Vietnamese brand promotion activities held in France, on September 2, the Commercial Office of the Vietnamese Embassy in France, the Vietnamese Embassy in France and their partners distributed the system E in France.
    .
    Leclerc held the Mid-Autumn Festival and launched Vietnamese rice for the first time in a major supermarket in this European market
    .
    rice
     
    Dinh Quan Thanh, Vietnamese Ambassador to France, Nguyen Cao Xian, Deputy Director of the European and American Marketing Department of the Ministry of Industry and Trade, Jean-Marie Veran, Mayor of Ville-Châtillon, Thierry Chaud, General Manager of E.
    Leclerc Supermarket, Ville-Chatti And Ken Ise, general manager of TTFoods, attended the event
    .
     
    583 large supermarkets and more than 100 subordinate supermarkets under the E.
    Leclerc distribution system all over France will be potential opportunities for Vietnamese rice products to showcase their brands
    .
     
    The launch ceremony of the "Tian Loc" rice product was held within the framework of a series of events during the Mid-Autumn Festival Week in Vietnam, aimed at promoting and disseminating Vietnamese culture, cuisine and image in the French market
    .
     
    France and even Europe are demanding markets with very strict requirements on product quality
    .
    In fact, Tianlu Group has exported more than 80,000 tons of rice to Europe
    .
    But this is the first time that a typical product of the "Vietnamese Rice" brand has been put on the shelves of the French supermarket system, meeting the highest standards required by the European market
    .
     
    The launch of "Tian Loc" rice products welcomed by consumers in the host country will become a driving force for Vietnamese enterprises, laying the foundation for enterprises to produce value-added commodities and formulate sustainable development plans
    .
     
    The Vietnamese Mid-Autumn Festival and the launch ceremony of "Vietnamese Rice" brand rice products will continue on September 6 at Carrefour, one of France's leading and well-known distribution systems
    .
    The Carrefour distribution system, with 253 hypermarkets and more than 3,000 supermarkets and convenience stores in France, will be the next step in Vietnam's premium rice products
    .
    (Finish)
    rice
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