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Veeva Systems released a message: The 6th Chinese Medical Affairs Annual Conference (CMAC), which was launched with the theme of "Joint Innovation, Medical Breakthrough", focusing on current medical hotspots and pain points, has successfully concluded
.
Monk Zhao, Director of Veeva OpenData China, shared the current "medical innovation trend"
At the beginning of the speech, Mr.
Zhao Cong showed everyone three innovative products: an out-of-hospital detection kit for COVID-19, a device that monitors the user's current metabolic status of carbohydrate and fat through exhalation, and a game to treat ADHD Program EndeavorRX
.
As the tip of the iceberg, these three innovative products reveal to people the evolution of the medical industry under the support of social development and science and technology
Six major trends in medical innovation in the life sciences industry
Trend 1: Changes in clinics
In the future, digital medical technology will greatly reduce the barriers between patients and professional institutions, allowing patients to receive professional diagnosis and treatment services at home without leaving their homes
.
Trend 2: Diagnosis and treatment move towards individualization
Traditional diagnosis and treatment are carried out based on the statistical results of the overall population, while digital therapy will reach patients through related APP or other access methods, and then move towards a more precise direction of individualization
.
Trend 3: Changes in the overall organization of diagnosis and treatment
Patients are end consumers in the life and health industry, and it is particularly important to improve the accessibility of end consumers' resources
.
The traditional diagnosis and treatment organization is a pyramid model of primary diagnosis and treatment -> advanced diagnosis and treatment -> experts, which is complex and large, and has low resource accessibility
Trend 4: Changes in data ownership
Most of the current medical data is controlled by professional groups, whether it is the medical system or the medical insurance system, they are all closed
.
When a patient changes hospital suddenly, his diagnosis and treatment records will be interrupted.
Trend 5: Changes in the role of doctors and patients
As the owner of medical data, patients can authorize their personal data to relevant pharmaceutical companies or insurance companies at any time-informatization has opened up the bridge between professional and non-professional
.
Therefore, the role of doctors will gradually change from being the earliest authoritative and decisive person to being a guide on the road to patients’ health, giving patients opinions through suggestions
Trend 6: The knowledge base is becoming popular
In the past, the generation and storage of knowledge was done in professional institutions
.
In the future, professional knowledge will increasingly reach the public, and be generated and popularized in society
Medical affairs are moving towards "collaborative", "agile" and "remote" management
Under the changes in the external market environment and new trends, as pharmaceutical companies play a key role in promoting medical education and academic exchanges, generating clinical evidence-based medicine data, compliance and risk management, how to keep up with the times? What about achieving excellent management of medical affairs?
Keyword One: Collaboration Platform
Medical affairs generally include four parts: medical strategy, medical information, medical activities, and expert interaction
.
At present, the internal medical affairs of some medical enterprises are not well integrated
Key word two: agile management
Taking car manufacturing as an example, the traditional waterfall project management is to manufacture parts step by step, and finally assemble them into a complete car
.
And agile management is based on MVP (Minimize Viable Product).
Keyword three: remote management
Simply put, remote management is not far away from management, but the expansion of the management radius
.
We can disassemble remote management into the following eight parts.
Remote management can help medical affairs management to be more transparent and efficient
.
How does Veeva empower the excellent management of medical affairs?
The focus of medical affairs work is KOL.
How can pharmaceutical companies MSL use digital tools to efficiently conduct academic exchanges and customer management? Take Veeva Multichannel CRM (Veeva Multichannel CRM) product as an example.
It integrates multiple communication channels (face-to-face, email, WeChat, etc.
) and adapts to multiple platforms (mobile phone, iPad, computer), covering MSL and During the whole cycle of KOL interaction, MSL can flexibly communicate with KOL online and deliver medical content through multiple channels in different scenarios, achieving the goal of building trust with KOL and influencing the academic concepts of experts
.
At the same time, the entire team can also efficiently collaborate and manage customers in real time
.
This will free the medical staff from the tedious, lengthy, and error-prone work, concentrate on the most valuable work, and gain new empowerment for medical affairs
.
