Use the spirit of ingenuity to build a brand enterprise

Liu Hong, General Manager of Anke Biological Products (Shanghai) Co.

Reporter: In the field of microbiological testing, Anke can be said to have deep qualifications.

Liu Hong: Anke Biological Products (Shanghai) Co.

As an investor of Anke, Japan ELMEX Co.

Reporter: It is reported that your company also pays great attention to the design of consumables including sampling, cultivation, sub-packaging and other links when launching testing reagents.

Liu Hong: Since its establishment, Anke has been working hard to provide a more professional overall solution for microbial testing.

Applicator sticks and microbiological rapid detection test strips are Anke's flagship products

Anke's test piece is a product jointly developed by the Japanese head office and DNP Company.

Smudge help product map

Reporter: Many culture media or other reagents can also be prepared manually in the laboratory.

Liu Hong: The traditional ready-to-use method requires more laboratory personnel and longer preparation time to meet the detection needs of a large number of samples

Reporter: It is understood that your company's main products are reagents and consumables, and there are few instruments and equipment.

Liu Hong: For microbial detection, the required equipment itself is relatively small, Anke has been focusing on the overall solution of microbial detection

In terms of product development strategy, Anke takes reagent consumables as the entry point to increase the stickiness of users, and then develop in a balanced manner as a whole

Test piece AC product map

Reporter: According to data, your company's main products account for about 70% of the market share in Japan, which shows that your company's products are very popular in the market.

Liu Hong: Anke has been adhering to the spirit of craftsmanship to promote the development of the enterprise, constantly pursuing innovation in technology, adapting to the development of the industry, and leading the market with a foresight

Reporter: Which units has your company established cooperation with? Can you give some examples of successful cooperation cases?

Liu Hong: At present, Anke and government agencies, such as Entry-Exit Inspection and Quarantine Bureau, CDC, Quality and Technical Supervision Bureau; third-party testing agencies - SGS, Pony Testing; major food factories, dairy products factories, such as Orion , Yili, etc.

Physical map of Anke workshop

Reporter: As a Japanese-funded enterprise, Anke may have a better understanding of the Japanese market.
However, there are still some differences between the Chinese and Japanese markets.
What plans does your company have for its development in China? What are your expectations?

Liu Hong: As a subsidiary of Japan's ELMEX Co.
, Ltd.
in China, Anke has always pursued the business philosophy of "quality first, first-class technology, and service first", and has comprehensively developed domestic sales in China since 2016
.
Through the first two years of market exploration, we have accumulated a certain amount of user resources and a certain brand awareness.
Next, Anke will expand the market through channels, direct sales, exhibitions and other channels
.
In the future, we will spare no effort to strengthen online promotion channels such as the Internet and WeChat public accounts, and enhance our popularity and reputation by cooperating with professional journals and magazines and participating in many domestic exhibitions of scale and prestige
.
At the same time, combined with the actual market situation, Anke will provide further support to users in terms of technology and price, and use this to expand market share
.

　　"People take food as the sky", food safety has always been a hot spot of public opinion, and food microbiological testing is an important line of defense to ensure food safety.
At present, China is strengthening the supervision and management of food safety production.
demand is also increasing
.
We believe that the Chinese market has unlimited potential, and Anke will ride the wind and waves, show a professional attitude and strong strength in the industry, and improve its reputation
.

　　Reporter: In April 2018, there will be a number of testing exhibitions.
Will Anke participate? Can you disclose the products and their highlights in advance?

　　Liu Hong: In April, Anke will participate in two important exhibitions in the industry, one is the 11th China International Food Safety Technology Forum (CBIFS 2018) held in Qingdao from April 9 to 10, and the other is 4 The 16th China International Scientific Instruments and Laboratory Equipment Exhibition (CISILE 2018) will be held in Beijing from May 21st to 23rd.
Welcome to our booth to visit and consult
.

　　At the exhibition, Anke will exhibit a full range of products - smear sticks for environmental sampling series, contact medium, sterilized sampling bags for sample collection series, homogenization bags, transport medium, gradient dilutions for dilution series, Sterile Diluent, Concentrated Liquid Chromogenic Medium for Medium Series, Tri-color Medium, and Microbial Test Strip Series (AC, CC, EC, SA)
.
The focus of the exhibition is our main products - test pieces and applicators
.