Under the new wave, the innovation of "tea"-flavored snack food accelerates

With the rise of the younger generation of consumer groups and consumption upgrades, new tea drinks have become popular in recent years, and the tea industry has also developed rapidly

In order to win the love of more young people, snack food companies have joined the tea line one after another, and the new tea drinks have provided a lot of inspiration for snack food innovation, from popping bubble milk tea sandwiches to white peach and oolong-flavored sandwich biscuits, and more To grape milk tea Bobo chocolate.

test the waters

"Tea-flavored" snacks harvest a lot

Consumers born in the 1990s and 2000s have become the mainstream consumers of new tea drinks.

International snack food giants took the lead in applying milk tea-related elements to their products, and received a wave of praise

In fact, the leading food companies taking the "New Tea" Express are far more than Lay's and Dove.

As early as a few years ago, Nestlé set its sights on "new tea drinks" on the spot

Last year, Heluxue’s brand Kaeduo and the new tea brand Heytea jointly launched two cross-border products, brown sugar Bobo milk tea flavor ice cream and Zhizhi peach peach flavor ice cream, breaking the inherent cognition of consumers.

Judging from market feedback, "tea-flavored" snacks not only please the younger generation of consumers, but also effectively enhance consumers' favorability to the brand

In addition to the frequent actions of international giants on the flavor of "new tea", there are also many brands in China who have keenly captured the trend of tea and have innovatively developed various new tea flavored snacks

The popularity of new tea drinks has made all kinds of tea-flavored snacks quickly become popular

keep up with the trend

How to "+ tea" without "overturning"?

It is worth noting that there are endless new tea-flavored snacks in the snack food industry, but only a handful are really favored by consumers

Although from the current market environment, snack food "+tea" has driven the enthusiasm of some consumers, but if the brand's exploration is only superficial and does not consider the core of it, it is still easy to "overturn"

　　The tonality is similar, allowing consumers to experience superposition

　　The taste is special and the finishing touch

　　"Product is king" is the core demand of consumers in every era

　　In addition, industry insiders reminded that the emerging generation of consumer groups pay more attention to the dual enjoyment of vision and taste, which also requires new tea-flavored snack products to be both internal and external, and try their best to be impeccable in terms of appearance, quality and taste.

　　(Comprehensive arrangement by Gao Jiaodi)

"China Food News" (September 28, 2021 07 edition)

(Editor-in-charge: Gao Jiaodi)