Tu worry-free chairman Li Xuehu: The more severe the more forge ahead

In 2017, paint companies in environmental inspection, quality inspection, tax inspection, raw material prices and many other adverse factors, the paint industry has experienced various challenges. 2018 has arrived, but the industry situation is still mixed, in the paint industry is facing a variety of major reforms in the policy environment, 2018 paint enterprises will be how to develop, how to grasp the lifeblood, grasp the market initiative? At the turn of the new year, China Coatings online planning "year-end excellent paint enterprise leadership interview" series of articles, the management of the enterprise to conduct an exclusive interview, to share with you the enterprise 2017 summary of the 2018 development plan.
Shenzhen Tu worry-free building materials Co., Ltd. ("Tu worry-free") is an important subsidiary of Shenzhen Zhuobao Technology Co., Ltd. ("Zhuobao Technology"), with its deep technical research and development advantages, set the length of a hundred, to build, carefully developed series of home waterproof coatings in the market more and more influential
China
. In 2017, Tu worry-free product line continues to go deep into the market, with ultra-high quality and value to harvest a high reputation. But how does it avoid the industry risks that have erupted repeatedly in 2017? What efforts have been made behind a good market? Recently, China Paint Online interviewed Li Xuehu, chairman of Tu Worry-free, on the above-mentioned issues, in the exchange, Li Dong showed the "industry" is impressive.
So Shenzhen Tu worry-free building materials Co. , Ltd. Chairman Li Xuehu
all-round competition smoke four
2017, waterproof paint industry smoke four", at the beginning of the interview, Li Dong so lamented. In 2017, the reshuffle of the waterproof coatings industry accelerated due to environmental correction and capital competition. Li Dong said that in 2017 the competitiveness of the waterproof industry strengthened, capital competition and fierce price war has had a great impact on the market, in addition, many already joined the war of second-tier brands, small brands and regional brands have extended the battlefield from products, prices, brands to terminal services, forming a full range of competition; The smoke-filled paint industry ushered in a critical period of development.
, mr Li stressed that "the rise in raw material prices is only the last straw to crush small brands". In 2017, China's market economic situation continued to decline, the state's strict control of environmental protection of materials, so that the small brand market survival space is getting smaller and smaller, and even face the crisis of exiting the market, and the gradual strengthening of the state tax supervision, greatly reducing the phenomenon of tax evasion in the past many enterprises, small brands to fight the price war competition strategy no longer works, low-cost impact on the market policy is difficult to carry out.
but the industry competition has two sides, the enterprise's advantages and losses in addition to macro reasons, but also by the micro-environmental impact of the enterprise. Mr Li said changes in the industry could easily pose a "development crisis" for poorly managed companies, but they were likely to be development opportunities for other companies and would not impact their product production and channel sales. According to reports, in 2017, Tu worry-free all-round efforts to build market channels, for agents to win more market competition opportunities, market share is therefore expanded layer by layer.
Ex-source open flow strong promotion of
smear worry-free" services
in the past two years, the national standards for the implementation of coating products more and more stringent, at the same time, many enterprises in the same field have also increased technology investment, has been in the forefront of the industry will not produce a sense of crisis? Li Dong said, "Brands responsible for enterprises in product production and technology research and development will be ahead of national policy, in the forefront of industry development, environmental protection policy on the strict restrictions on coating products will not cause too much impact on it, on the contrary, some leading enterprises will seize this opportunity to expand market share." "。 Li Dong stressed that tu worry-free as a senior engineer of home waterproofing, never allow the emergence of products that do not meet the requirements of the national environmental protection policy, from the source to eliminate the policy on the product market may have a negative impact.
2017, Tu worry-free development into the fast lane, which is also a breakthrough year in the retail market operation of Zhuobao, sales performance, market reputation reaction, agent survival and other aspects have been greatly improved. In the face of many industry insiders are not optimistic about 2018, Li Dong said he is ready! According to reports, in 2018, Tu worry-free will continue to deepen the market, from the channel layout, agent construction, product market direction planning and other aspects of the company's annual strategy.
"Tu enterprise leadership interview" Tu worry-free chairman Li Xuehu: the more rigorous and more advanced
strength plus open one side of the world
building leakage prevention is a huge potential comprehensive market, compared with product demand, this market demand for technology appears more urgent. In order to seize the beach market, there have been enterprises set up a construction repair company. Li Dong said that the repair company is more for large-scale projects, but Tu worry-free not only involved in large-scale projects, more attention to ordinary home decoration, and focus on providing comprehensive home improvement services for thousands of households. In this huge market, Tu worry-free has always been at the forefront.
but now the competition in the waterproof industry is no longer limited to products and technologies, capital has already joined the war, and industry concentration has accelerated with the reshuffle of the industry. Can Tu worry-free still be alone in a market roiled by multiple capitals? Li Dong has a unique opinion on this. He believes that capital and brand is only one of the strength of the company, more important is whether products and basic services can meet customer needs. Today, more and more customers pay attention to their real needs, but the waterproof industry is still mainly in the seller's market, consumer expertise information is not equal, its product and technology identification ability will be relatively weak. In Li Dong's view, many coating companies desperately squeeze in the waterproof coating industry is a tough market, only to provide the most customer-friendly products and services, in order to win the final market "voice."
, of course, we cannot deny that competition is more beneficial than harmful to the development of enterprises in the industry. "With many years of experience in industry development, Li Dong has made an early forecast of the market direction, he believes that in 2018, which has opened its doors, brand competition and advantages will continue to highlight, the overall development of waterproof coatings industry will make a key breakthrough. As an excellent enterprise in waterproof coating industry, will continue to be extreme product service and superb technology to open a world, in order to promote brand building and waterproof coating industry development efforts forward!
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