Traditional rice wine: not broken and not established, broken and then established

Recently, Guyue Longshan held the signing ceremony of the 2022 business performance responsibility letter

"No breaking, no breaking, no breaking

Market competition may gradually intensify

Xu Donghai, vice president and secretary-general of Zhejiang Liquor Circulation Association, once said that the current development of yellow rice wine is relatively "stable", and it is difficult to have a greater growth, and there will not be too much market shrinkage

In fact, not only the market share, but also the "stability" of rice wine is also reflected in the competition between brands

"In recent years, Guyue Longshan acquired Nuerhong, Kuaijishan acquired Jiashan, and Shikumen merged with Hejiu.

Judging from the existing production capacity, the production capacity construction process of rice wine enterprises has accelerated

"Currently, the integration of the rice wine industry has been gradually completed, the merger and acquisition process of leading companies has slowed down, the focus has gradually shifted to the production of rice wine, and the industrial scale of the company has expanded

There is still a lot of room for development

The market competition is becoming more and more fierce, and the industry as a whole is a little lonely.

"In recent years, the production and sales of rice wine in China have been gradually declining

"Functional and basic research on Chinese rice wine should be intensified

"The brewing skills of Shaoxing yellow wine have gone through thousands of years of inheritance, and are summed up by the ancient working people in the long-term production practice

"In 2021, foreign wine, especially imported wine, will further squeeze the market share of Chinese rice wine, and its culture is also popular in China, which not only continues to affect the consumption habits of Chinese people, but also has a deepening impact on China's traditional culture

(Comprehensive arrangement by Gu Yufei)

"China Food News" (April 04, 2022 Edition 04)

(Editor-in-charge: Gu Yufei)