"Top Ten Events of China's Agricultural Products E-commerce in 2022" was released

The fourth China Tea Industry Internet Innovation High-level Seminar was recently held
online.
At the meeting, Hong Tao, president of China Food (Agricultural Products) Safety E-commerce Research Institute, released the "Top Ten Events of China's Agricultural Products E-commerce in 2022"
.

First, instant retail of agricultural products has become fashionable
.

Instant retail is a model innovation of new retail, which refers to a new retail format
that expands and connects local retail supply such as physical merchants and warehousing through fulfillment capabilities such as instant logistics to meet the immediate needs of consumers.
Instant retail has the characteristics of "near fast and good", and realizes the spatial transfer
of cutting-edge agricultural goods "from the field to the table" and "from the branch to the tongue" in a fast enough way.
Its main representatives are Meituan, Jingdong, etc.
, and the main models are self-operated, third-party, and hybrid models
.
Meituan has been promoted to Beijing, Shanghai, Chengdu, Shenzhen, Guangzhou, Wuhan and other cities, and its main content is to provide consumers with a consumption model
based on the Internet and digital platforms that can be delivered within 30 minutes or arrived within 1 hour.

Second, the "Double 11" agricultural products e-commerce increased significantly
.

According to statistics, during Jingdong's "Double 11" period, the turnover of nearly 10,000 kinds of agricultural products exceeded 100,000 yuan
.
Nearly 30% of primary processed agricultural products such as grain, oil and tea have achieved an increase of more than 100%, and more than 50% of the 100 commodities with the highest turnover are new varieties
.

Third, agricultural product express delivery promotes the "double increase in quality and quantity"
of express e-commerce.

On December 1, 2022, real-time monitoring data from the express big data platform of the State Post Bureau showed that a box of honey pomelo sent from Pinghe County, Zhangzhou City, Fujian Province to Xiamen City became the 100 billion express shipment in 2022, reaching 100 billion pieces
7 days earlier than in 2021.
In 2022, China's express shipment volume is expected to reach 125.
5 billion pieces, and China's express delivery volume ranks first in the world for the ninth consecutive year, of which more than 100 million pieces of rural agricultural products are expressed every day
.
In early December, there was a "backlog of express delivery" in Beijing, and JD.
com mobilized 1,010 people from all over the country to assist Beijing on the 14th, and reached 2,000 on the 15th, which better alleviated the blockage
of express delivery such as agricultural products.

4.
The agricultural products e-commerce innovation platform won the United Nations Innovation Award
.

In 2022, Pinduoduo won the 2022 Innovation Award
of the Food and Agriculture Organization of the United Nations.
Pinduoduo provides innovative and inclusive solutions to help farmers increase their incomes and build more productive and sustainable production methods
.
Up to now, more than 126,000 "new farmers" born after 1995 have started businesses on the Pinduoduo platform, accounting for about
13% of the entire agriculture-related businesses.
In 2022, it has successively launched activities such as "Super Agricultural Festival", "Duoduo Harvest Hall", "Duoduo New Craftsmanship", "Hometown Good Things Live Broadcast", "Fresh Chinese Good Agricultural Products", "Global Agricultural Maker Competition", "New Farmer Program
" and so on.

5.
Fresh food e-commerce faces a loss dilemma
after listing.

Since 2022, Daily Youxian has been caught in a series of turmoil such as withdrawal and contraction, arrears of payment, difficult production of annual reports, on the verge of delisting, liquidation of employees, bankruptcy, etc.
, and life has become more and more difficult
.
Under the pressure of years of losses, Dingtone Grocery has withdrawn from many cities in 2022, in exchange for profits by "surviving with broken arms", and its latest financial report reveals that it has fallen into the hidden worry
of growth bottlenecks.
The situation of the "brothers and brothers" of Daily Fresh and Dingtone Grocery shows that the fresh e-commerce platform that focuses on the front-end warehouse model has entered the "freezing period", and the fresh e-commerce platform that relies on the front-end warehouse model is facing a survival crisis
.

Sixth, prepared dishes have once again become a hot spot
in agricultural product e-commerce.

In 2022, many governments, industry associations, manufacturers, enterprises, and parks will enter
.
Home appliance manufacturers have also entered the field of pre-made dishes, with home appliances as the core, and pre-made dishes to form a set of smart kitchen industry chain and ecosystem, but pre-made dishes also have bubbles, such as on July 17, Qudian Group founder Luo Min personally brought goods for pre-made dishes in the Douyin live broadcast room, and on July 19, the live broadcast did not have products on the shelves, and the sales were 0, becoming a typical example
of celebrities' "skyrocketing and falling".

7.
Global interest e-commerce promotes the upgrading
of interest consumption.

On the basis of interest e-commerce in 2021, Douyin launched global interest e-commerce in 2022, setting off a revolution in the field of consumption, that is, interest consumption - interest consumption is one of the important contents of new consumption, which refers to providing the consumption that consumers need according to their interests, including the stimulation of interest, the undertaking of interest, the development of interest, and the management of interest, including "goods to find people" in the content recommendation scenario, and "people to find goods"
in the user's active scenario.
This means that interest is the market, where interest is, the market is there, the field is extended, and interest is the present and future consumer market
.
On May 31, 2022, the second ecological conference of Douyin e-commerce was held online, proposing a new concept
of "global interest e-commerce".
Brewing tea around the hearth became popular for "interest", with 2.
17 billion plays
.

8.
The "30-person forum for agricultural products e-commerce" was launched
.

On April 23, 2022, the "30 People Forum for E-commerce of Agricultural Products" was officially launched, and 30 members initiated by 22 people, including Xia Chunyu, former president and former Party Secretary of Dongbei University of Finance and Economics, Zhao Banghong, vice president of Hebei Agricultural University, Xia Fei, president of Guangxi University of Finance and Economics, Li Dingzhen, president of Hunan Vocational and Technical College of Commerce, and Hong Tao, director of the Institute of Business Economics of Beijing Technology and Business University, launched the "30 People Forum for Electronic Products E-commerce"
.
In 2022, it has successively organized activities such as "Digital Agricultural Products E-commerce Theory Salon", "How to Sell Featured Agricultural Products", "The 14th 'Double 11' High-level Seminar" and other activities
.

9.
"Oriental Selection" joins live streaming e-commerce
.

In 2022, Yu Minhong "Oriental Selection" joined the live e-commerce, bringing changes in live content e-commerce, paying more attention to the content of live e-commerce, more attention to the content of live e-commerce, more than 60 million live e-commerce in the first half of 2022, it is expected that China's live e-commerce will reach 150 million times throughout the year, the scale of live e-commerce users is 460 million, and the transaction volume of live e-commerce is expected to exceed 3.
4 trillion yuan, an increase of 47.
69%.

In 2022, China's live streaming e-commerce will enter the fourth development period of "normative reform" (three stages of start-up, outbreak, and standardized growth period).

10.
New barter empowers barter trade in agricultural products
.

New barter includes product barter in the production process, commodity barter in circulation, service barter (including experience) in the service process, asset barter in production factors, and resource barter in multiple resources
.
In 2022, explore "so that the society has no inventory, so that the society has no idle", Jinshang Tong and Jinzhong Xiuyi Hall explore the barter of agricultural products, the barter of renewable resources, and the barter of garbage, which can achieve easy products - base supply, easy goods - direct supply from manufacturers, easy service - direct supply from institutions, and easy knowledge - direct supply
from colleges.

China Food News(2023.
01.
06.
07)

(Responsible editor: Gao Na)