5 areas where Internet healthcare investment is most likely to grow in 2015

Source: aoya.com.cn compiled the summary report of rock health on 2014 Internet Medical Investment on January 16, 2015 According to the report, Malay Gandhi, general manager of rock health, recently predicted the five most likely areas of internet medical investment in 2015 Detailed analysis is as follows: will the bubble of internet medical investment be shattered? Malay Gandhi doesn't think so We are not sure what will happen in the next year, but in the past 2014, we all know that the internet medical investment has made explosive growth According to a recent annual report of rock health, a famous Internet health incubator in the United States, the total investment in Internet health last year exceeded 4 billion US dollars, and it is predicted that this number will continue to grow in 2015 Rock Health, general manager of Malay Gandhi, who worked with its start-up companies for a long time, said: "Internet healthcare is not a bubble Many people, including patients, doctors and payers, are dissatisfied with the current medical situation In the past 20 years, advanced technology has not fully penetrated into the medical industry Now it's time We have seen a series of internet medical companies providing customers with really valuable services, and many potential companies are participating in it " It's hard not to pay attention to the "popularity" of Internet health care, especially because last year's single quarter investment in the capital market exceeded $10 billion, the first time since the Internet era However, Gandhi pointed out that even under the Internet wave, the investment volume in a quarter is more than 30 billion US dollars, and the whole market seems to develop rapidly, but in fact, the whole capital market is still relatively conservative As Gandhi said, it is the inherent dissatisfaction with the medical industry that has contributed to the growth of internet medical investment In 2014, 258 internet medical enterprises received more than $2 million in investment According to the report of rock health, the top six categories (accounting for 44% of the total Internet Medical Investment) in the last year are: big data analysis ($393 million), consumer participation ($323 million), digital medical equipment ($312 million), telemedicine ($285 million), personalized medical care ($268 million), and health management ($225 million) Billion) What will be the growth trend in 2015? The following are five areas where Malay Gandhi believes internet medical investment is most likely to grow rapidly: 1 Telemedicine is the fastest growing area of internet medical investment last year, with a total investment of US $300 million, a year-on-year increase of 315% Access and reimbursement are two core issues for the sustainable growth of telemedicine According to a report from the American Telemedicine Association (ATA), 22 states in North America have obtained A-level comprehensive score of medical quality licensing standard "We see positive trends," Gandhi said More positive signals include ATA's development certification process for providers of patient care and CMS's confirmation that seven new telemedicine services will be reimbursed from this year Of course, there are still some challenges in access that may hinder the growth of telemedicine investment For example, although there are more than 40 bills under discussion in Congress, there are still no corresponding national standards for telemedicine "We can't expect legislation in the short term, but at least there is a trend," Gandhi said The growth of reimbursement is relatively slow, but it is only a matter of time before commercial insurance companies accept and adopt telemedicine service providers Gandhi also said that the network may be narrowed and aligned to specific telemedicine providers, but will certainly cover telemedicine What happens when consumers prefer to use the telemedicine service they like rather than the telemedicine service recommended by the insurance company, which will be of interest to us 2 Payer management hospital management will continue to drive the growth of payer management investment in 2015 due to its high operating pressure and low operating profit margin Because of the limitation of the lowest loan interest rate and the inefficient transfer of billions of bills, reducing the management cost is very important for all payers "If you look at these companies, most of the payers need to cut their management costs by about 15% - 50% to ensure that they can maintain considerable profitability under the minimum loan interest rate," Gandhi said "Now there is a lot of pressure, because the payers can no longer transfer the management costs to the consumers." Investment in hospital management will grow for similar reasons Because many medical service providers are willing to use short-term management income for long-term fund investment But Gandhi said he doesn't see a high growth in electronic health records (EHRs) "I don't think there will be an increase in investment in EHRs," he said But I think there's going to be a huge increase in investment in clinical workflow and many areas related to electronic health records (EHRs) " Although the continuous data from EHRs will promote the growth of investment in big data analysis, Gandhi believes that the EHRs market itself is mature In other words, many alternatives to electronic health records (EHRs) will emerge According to a survey by Rand think tank, 61% of doctors think that electronic health records (EHRs) improve the quality of medical services, but 43% think that electronic health records (EHRs) reduce their work efficiency, only 35% think that electronic health records (EHRs) improve their job satisfaction "I think we're still going to see continued growth in investment around EHRs," Gandhi said Even if there is a lot of dissatisfaction with electronic health records (EHRs), I am still not sure whether investors will invest in alternatives, especially if they continue to invest in finding solutions to the existing problems of electronic health records (EHRs), then do not expect that the investment in this area will increase, but of course, about electronic health records (EHRs ）Investment in the surrounding areas will continue to increase " 3 One thing that needs to be clear about the participation of medical consumers is that the so-called participation of medical consumers does not simply give you an app, and then your doctor will remind you to participate in your own health management, but let consumers more participate in the consumption and selection of medical services and medical insurance In the future, investment in this field will achieve substantial growth, especially now that consumer oriented health programs, including high deductible health programs (hdhps), are in an upward period The cost of health care for large employers will increase by 6.5% in 2015, according to a survey by the national enterprise employee health organization As a result, many enterprises provide consumer oriented health programs to reduce medical costs 81% of employers in the survey said they would provide at least one consumer oriented health plan in 2015, compared with 72% in 2014 About a third of employers (32%) said they would only offer consumer directed health programs in 2015 These changes will promote the growth of investment in consumer participation Now, more than 30% - 40% of medical consumption comes from the pocket of consumers, which includes compulsory insurance costs "Consumers are forced into the market and they are forced to realize how bad it is," Gandhi said In the past five years, they have easily bought things they like online For most people, buying health insurance at an official medical institution is the worst experience they have ever had Consumer dissatisfaction will also drive increased investment in health services and consumer processes, which is why this type of investment has great potential " 4 Digital therapy digital therapy experienced explosive growth in 2014, and this growth trend will further expand in 2015 Many companies stand out from this category, including OMADA, propeller health, lantern, wellframe and wildflower health, which have demonstrated that clinical results can be delivered using software Many companies in this field received angel investment two or three years ago and conducted strict effectiveness research Now their products have been commercialized and become a new effective business model different from the pharmaceutical company model From mental health services to disease management interventions, digital health care can obtain continuous traction from population health management and reimbursement mode of shadow fee service Gandhi: "75% of medical consumption is related to chronic diseases, 80% of heart disease and diabetes can be prevented by lifestyle changes So we must realize that life behavior management software has huge market potential From the business models created by these young enterprises, I see many possibilities in the future " 5 The media of personal health tracking tools are fond of the good development momentum of personal health tracking tools in 2014 However, Gandhi believes that although this area has shown continuous growth potential, the password on how to use these opportunities has not been completely solved Nevertheless, Gandhi believes that the potential of this area will be the driving force for the continued growth of investment in this area Solutions around daily mental health activities and sleep will be a potential growth area "We haven't yet fully figured out how to expand the possibilities of these health tracking apps and related tracking devices, and that's why I think this area will continue to grow, and there are a lot of unmet needs in this area," Gandhi said If Gandhi's prediction is correct, 2015 will also be a landmark year for Internet health care Of course, it's hard to imagine how many innovation attempts and failures will be made to explore the market demand However, if we have as many expectations as these investments, we will see a lot of gains in 2015 Internet health care is becoming a new leader in the field of venture capital, and will also be a ringing tone for the new year, which is likely to be prosperous.