To reduce the burden on packaging, food companies are in action

Under the main theme of the global call for sustainable development, from the early reduction of plastic bags to the use of paper straws and unlabeled bottles to reduce plastics, the food industry is also exploring new forms of sustainable packaging

Under the background that low-carbon environmental protection has become a social consensus, the "reduction" of food packaging has become the general trend

So, what is the driving force behind the "streaking" of food companies? In fact, de-labeling is not only a solution to environmental protection and carbon reduction in the industry, but also related to the industrial chain of the fast-moving consumer goods industry.

Industrial chain "green upward"

The so-called unlabeled product means that the bottled product has the bottle label removed, and there is no need to separate the label and the naked bottle when recycling the bottle, so as to reduce the recycling cost and promote environmental protection

De-labeling in the field of beverage packaging may be an important direction for product upgrading and transformation in the future, which also poses more challenges to upstream packaging suppliers

Ji Shujiang, co-founder of Guangzhou Guangcai Label Co.

In addition, a person in charge of a packaging company said that with the acceleration of the "dual carbon" strategy, upstream suppliers in the industry chain will have higher requirements, and the company is also developing and introducing new packaging materials, such as paper packaging without aluminum foil layers.

Values ​​Marketing After the Label "Ripped"

As we all know, label is an important "window" to convey product-related information, and it is also a direct channel and means for enterprises to communicate with consumers

"The label is the identity of the product and the clothes of the product.

Behind FMCG companies tearing off labels is actually a change in consumer perception, which leads to the company's future marketing should also pay attention to the guidance of values, and moving the correct values ​​to the front will help consumers to improve their favorability.

The survey shows that more and more Chinese consumers are aware of the importance of sustainable development and are willing to devote energy and money to environmental protection; more respondents are willing to pay a premium for environmentally friendly products, and the higher the income level, the more environmentally friendly The willingness to pay is stronger

　　In addition, if the brand can do a minimalist style, it will not sacrifice sales, but will produce more unexpected effects

　　In April 2020, Suntory launched limited edition green tea packaging in Japan.

　　At present, there is a trend of de-labeling in food and beverage, clothing, beauty and other fields

　　Whether unlabeled packaging products provide a shortcut for the emergence of counterfeit and shoddy products is not only a concern for consumers, but also the direction that enterprises and governments need to work towards

　　(Comprehensive arrangement by Yang Xiaojing)

　　"China Food News" (version 08 on June 8, 2022)

　　(Editor in charge: Yang Xiaojing)