To create a "leader on the grassland" Xilin Gol League, Inner Mongolia was awarded the "Prairie Ecological Sheep Capital"

On July 19, the China Meat Association's 2021 Ecological Sheep Industry Summit (Xilin Gol) hosted by the China Meat Association and hosted by the Inner Mongolia Xilin Gol League Meat Association and Da Zhuang Group was held in Xilinhot, the capital of the "Ecological Sheep Capital".

At the meeting, the China Meat Association awarded the Xilin Gol League the title of "China's Ecological Sheep Capital", fully affirming the ecological protection construction of Xilin Gol grassland and the leading development of the ecological sheep industry

Xilin Gol sheep is praised as "the pride of sheep" and "ginseng in meat" for its tender meat, rich nutrition, unique quality and excellent taste

In recent years, Xilin Gol League has vigorously implemented the brand strategy and made every effort to create a "leader on the grassland" - a regional public brand of Xilin Gol sheep

On November 17, 2020, the Xilin Gol Sheep Regional Public Brand Press Conference was held in Beijing, and the "Xilin Gol Sheep Regional Public Brand Quality Standard System (Trial)", "Xilin Gol Sheep Regional Public Brand Use Management Measures (Trial)" and "Xilin Gol Sheep Regional Public Brand Use Management Measures (Trial)" were formulated.

Ecology has made Xilin Gol sheep pure, and modernization has given new vitality to Xilin Gol sheep

During the summit, the Xilin Gol League Administrative Office and Xilin Gol Manor Meat Industry Co.

According to reports, Xilin Gol League focuses on all-round brand promotion, and on the other hand, the quality traceability of the entire industry chain and the quality monitoring of the whole process

The delegates also experienced the Xilin Gol sheep traceability trip, went to the Baoligen Sumu and Maodeng Ranch in Xilinhot City to learn about the pure natural and pollution-free growth environment of Xilin Gol sheep, and visited the standardized mutton intensive processing and central In the kitchen project, we learned about the whole process quality assurance and brand core value of Xilin Gol sheep from the pasture to the dining table

The person in charge of the Xilin Gol League Brand Promotion Center introduced that the main image of the Xilin Gol Sheep brand is a flying flag as a whole.

(Xue Haijun and Wu Xiaorui)

Responsible editor: Peng Zonglu Review: Ouyang Meihua