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On January 20, The Dow Company (DOW), China's leading laundry brand Liby and Internet environmental protection technology company AiClassification·Aihuishou signed a memorandum of cooperation (MoU) to form a strategic tripartite alliance to jointly solve the problem of plastic packaging waste , to promote the development of China's circular plastic economy
.
The signing ceremony of the strategic cooperation memorandum was held in Shanghai Dow's Customer Innovation Center (CIC)
.
Not long ago, Liby Group signed a tripartite cooperation agreement with Dow Company and Fujian Kaida to use fully recyclable laundry detergent packaging
.
Dow's INNATE™ TF resins have an all-polyethylene (PE) structure that enables the end product to be recycled in existing recycling streams; INNATE™ TF resins with excellent properties are tough and stiff, enabling To meet the stringent requirements of e-commerce logistics and transportation
.
Dow's INNATE™ TF-BOPE resin, launched last July, provides processors, retailers and brands such as Liby with a returnable packaging solution that allows partners to design from the outset with availability in mind.
The first 100% reusable laundry pod stand-up pouch
.
The first 100% reusable laundry pod stand-up pouch
.
Dow: Multi-party efforts are needed to create a circular economy Dow: Multi-party efforts are needed to create a circular economy
In his speech, Bambang Candra, Vice President of Asia Pacific Commercial of Dow Packaging and Specialty Plastics Business Unit, said that at present, more and more companies are committed to using recyclable packaging on their products, not only to be responsible for the environment, but also to strive for In pursuit of more sustainable development, the commercial practice of recyclable design concepts is increasingly becoming a reality
.
In his speech, Bambang Candra, Vice President of Asia Pacific Commercial of Dow Packaging and Specialty Plastics Business Unit, said that at present, more and more companies are committed to using recyclable packaging on their products, not only to be responsible for the environment, but also to strive for In pursuit of more sustainable development, the commercial practice of recyclable design concepts is increasingly becoming a reality
.
The Dow INNATE™ TF-BOPE resin
.
By 2035, Dow hopes to achieve 100% reusable or recyclable products in the packaging industry, and the signing of this memorandum will help Dow move towards this new sustainability goal
.
Brands should take responsibility for sustainable packaging
Brands should take responsibility for sustainable packagingZhang Liping, general manager of Liby Group's R&D Center, said: "By cooperating with Dow and AiClassification·Aihuishou, we hope to cultivate new consumer behaviors and achieve environmental sustainability around the themes of saving, recycling and reuse
.
In general, plastic should not be regarded as waste, but as a valuable material and resource that must remain in the closed loop of the circular economy
.
In order to contribute to an efficient circular economy for plastics, it is imperative for us as brands to shoulder a shared responsibility to rethink Plastic packaging to ensure the recyclability of product packaging design
.
"As designers and users of recyclable solutions for plastic packaging, we should promote the closed loop of plastic recycling, vigorously promote recyclable plastic packaging, and develop innovative solutions to enable consumers to Participants can participate in the process of recycling and reusing plastic waste
.
Zhang Liping said
.
Love Recycling: Smart sorting/recycling machines will be placed in more places
Love Recycling: Smart sorting/recycling machines will be placed in more places“Very few end consumers know which plastic packaging can be recycled and how to dispose of them responsibly, which leads to waste plastics entering the wrong waste stream,” said Jingye Chen, COO of Aisort.
Aihuishou independently developed connected Smart Sorting/Recycling Machines (SSRMs), establishing a complete closed loop from recycling, sorting to recycling
.
With this technological innovation, consumers can sort and sort plastic waste from the very beginning.
For recycling, as long as you scan the code on WeChat or enter your mobile phone number, you can deliver plastic waste, which can be delivered at any time in 24 hours, which is simple and convenient
.
"Love Classification·Love Recycling will also be promoted through body prompts and various channels to remind end consumers which plastic products can be recycled to achieve maximum recycling
.
We plan to place SSRMs in key locations across the country.
, including residential areas, commercial supermarkets, office buildings and industrial parks, so as to facilitate the use of SSRMs
.
By the end of 2020, Love Sorting and Love Recycling has recycled more than 80,000 tons of municipal waste, and our goal is to sign a memorandum this year to achieve more Great progress
.
"
“We will use this partnership as an opportunity to use our respective expertise to create a complete closed loop of plastic recycling from sorting, treatment to recycling, and reuse used plastic waste to make valuable products
.
We are delighted Collaborate with Dow and Liby Group to take further action to raise awareness of recycling and proper disposal of plastic waste, so that everyone can contribute to reducing packaging waste in their communities,
" said Jingye Chen
.
In addition, the three companies have also committed to content marketing to make more end consumers aware of the value of recyclable packaging and the concept of a circular economy, thereby reducing plastic waste in China
.
