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At the beginning of this year, the epidemic "returned", and all kinds of consumer goods became the objects of consumers' rush to buy
A hundred flowers bloom in retail channels
Nielsen IQ research found that in 2021, the overall omni-channel retail industry will carry a heavy load, with online and offline growth rates of 5% and 3% respectively
The online traditional platform e-commerce has its own traffic peaking, leveraging the traditional festival to reproduce the festival mode to stimulate sales, but the effect is not as expected
The miniaturization and near-field retailing of offline retail still dominate the trend of store expansion, which further differentiates the sales of large formats
Song Ye, managing director of Nielsen IQ China, said that in the future, China's retail channels will continue to explore new development models
Consumption is more "pleasant" and more "rational"
In the post-epidemic era, per capita consumption expenditure has rebounded, but the pressure of rising prices is increasing.
In addition, the consumption opportunities brought by key consumer groups are worthy of attention
The silver-haired family has money and leisure, and their needs drive the consumption upgrade of anti-aging products
Virtual economy welcomes new opportunities
The coexistence of multi-channel formats in the retail landscape is intertwined with the segmentation and needs of potential consumer groups in the post-epidemic era, forming a three-dimensional matrix for incubating new business opportunities in the future
2021 is called the first year of the "metaverse", and this virtual world beyond reality has brought new opportunities for the development of the virtual economy
"'Metaverse' is a new concept, but its connotation is not new.
Nielsen IQ research found that, on the premise of meeting the increasingly deepening consumer demands, channel upgrades, brand upgrades, and experience upgrades will become new driving forces for China's retail growth
(Gao Jiaodi)
"China Food News" (April 04, 2022 Edition 02)
(Editor-in-charge: Gao Jiaodi)
