Three tricks to help paint enterprise website construction

China Paint Network
News: With the rapid development of e-commerce, many
coating enterprises
and dealers on the cake, at this stage more people are eager to try, but
paint
e-commerce itself some defects can not overcome the overall development is not perfect, but this does not prevent the coating industry's e-commerce, while
paint brand
should also be based on demand to build their own website, which will be more conducive to the progress of paint e-commerce.
the site are users, and in traditional industries, slightly more experienced people understand the importance of overpacking to sales. Similarly, for the coating industry's network marketing, coating enterprise website beautiful, easy to use and so on, will have a great impact on users. Do not harm the user experience for a variety of reasons, including search engines ultimately pursue the user experience. Enterprise marketing-oriented website construction should pursue the search optimization and user experience of the best combination point!
the core idea of differentiated marketing is "market segments, targeting consumer groups, importing brands to establish corporate image", which is also the ultimate goal of marketing-oriented websites. With the maturity of the market and technological progress, most industries and products are the same, much the same. On quality, price, service basically will not be much different, so why should customers choose your enterprise products? Differentiated marketing is a shortcut for paint companies to enhance their competitive advantage, it is important to highlight the differences between their own products and other enterprise products, on the site to "amplify" the differences, let customers remember you, tell customers why you choose your products.
communication is key to changing traffic orders. Poor communication with customers is one of the important reasons for the low conversion rate of network marketing. At present, small and medium-sized paint enterprises to carry out network marketing, customer communication link is the weakest one, seriously restricting the marketing effect, become the bottleneck of traffic conversion rate.
website is the external image of the enterprise, the paint enterprise's website is well built, is conducive to establishing the brand image of the paint, enhance the visibility of the enterprise.