Three strategies for coating distress

In recent years,
coatings
industry is facing unprecedented changes in the market environment, the development of coating products more homogenization, fierce competition in the market, raw material prices, the property market regulation intensified, these factors restrict the development of the coatings industry. Through the market understanding of the situation and information to analyze the paint industry in the next few years, can predict the future will gradually evolve from low-level market competition to brand, channels, and even the entire industrial chain and capital level competition.
the rise of
brand marketing, every successful enterprise has its own brand, it can be said that the brand is an important means to enhance the
image of

coating enterprises. Brand strategy is a fundamental decision related to the success or failure of an enterprise and long-term stability, it is the outline and general leader of brand management, is the premise and guarantee of sustainable development.
channel competition breaks through
the product path of the coatings market is also changing. New paint market is rising, channel competition is becoming increasingly fierce; The new marketing model is also developing, and network sales have become the new favorite of some enterprises and merchants. Many first-line
brands
have their own e-commerce mall on Taobao. In this era of drastic channel changes, paint enterprises should see the direction, clear the way of thinking, timely adjust their channel strategy, follow the pace of channel change, so as not to make themselves thrown too far by the development of the industry.
Innovation determines the way out
the market has given a signal, so that more and more enterprises see the competitive landscape is changing: First, the concentration of the industry is strengthened, the industry to scale, brand management direction close; Secondly, the industry leadership brand is forming, with brand competitive advantage of enterprises, market competitive advantage gradually highlighted. Throughout the paint industry market situation, how to stand at the height of the development of the industry to develop their own development direction and strategy, this is our paint enterprises should think about the problem. In today's dramatic changes in the operating environment, reform, breakthrough, innovation, determine the way out. Strong enterprises by virtue of significant advantages so that the market gradually concentrated into a few brands between the game; New enterors and challengers continue to attack the established pattern of the industry, so, on the stage of the paint industry, someone fell down, someone came up. This is the current competitive situation in the coatings industry.
the future paint market is bound to be more and more intense competition, paint enterprises only put good every level, in order to stand out among many brand enterprises, the enterprise bigger and stronger.