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After the new crown epidemic in 2020, the snack market will show a trend of recovery in 2021
According to Kantar Worldpanel's observation, consumers' purchase of snacks mainly presents three major trends: the increasing importance of small business formats and online shopping, consumers' preference for multi-packs and large packages, and the rise of high-protein categories
The study found that the main channel for Chinese urban users to buy snacks is hypermarkets, with a share of nearly a quarter
For manufacturers, how to use small channels, online channels and emerging O2O channels to help future growth has become more and more urgent
The growing consumer basket is the main driver of the snack market growth
For different snack food categories, the reasons are different: manufacturers of biscuits, puffed food, cake pies and Chinese pastries can focus on the multi-pack trend, while manufacturers of nuts, cheese, chewing gum, and jelly can focus on large packaging
Snacks cover a variety of categories, among which biscuits, nuts, puffed food and chocolate are the top four categories that consumers buy the most, contributing more than 70% of the overall share
The main reason for the growth of puffed food, ice cream and jelly is that consumers are spending more time at home due to the impact of the epidemic
Snack manufacturers quickly paid attention to this trend, and followed up in a variety of ways: some directly launched new products, such as the Binshan Nut Bar launched by Mars; some combined their own products to make crossovers, such as Mondelez’s Oreo Nut Holder Hold; there are also brand co-branded, cleverly borrowed traffic, such as the cheese hot and sour lava noodles jointly launched by Bagifu Cheese
In 2021, the snack market will enter the new normal after the epidemic, and the Spring Festival will show a warming trend.
(Li Ruoyu)
"China Food News" (April 16, 2021 02 edition)
(Editor in charge: Wang Jinchen)
