Three arrows, paint enterprises to create "the strongest brand."

China Paint network
: During the two sessions, the beautiful translation spit out a very accurate English word capricious, but also let everyone feel "willy" a.
coatings
industry should also be wayic, and constantly improve product quality, improve the cost-effective products, so that consumers can buy value for money products. In this
, the
enterprises should be from what wayative? Of course, the quality, design, service "three arrows together"!
than other fast consumer products, coatings belong to the long life, replacement cycle is not very frequent consumer durables. Because of this, how the quality of paint is often the consumer's most concerned, but also the first consideration of consumers when buying. Therefore, the improvement of paint product quality is the most important, enterprises only to ensure the quality of paint products, in order to win the favor of consumers. Industry insiders say that quality is the basis for the long-term development of the enterprise market, coating enterprises should uphold the "heavy product light marketing" product concept, strict control of product quality, and strive to improve product quality, and then for the successful sale of coatings to create more favorable conditions.
In the homogenization of the increasingly prominent paint market, consumers are suffering from "face blindness", all-in-one paint abounds, so that consumers have no choice, therefore, the design of paint products to be more "willy." In other words, in the product "twin", "multiple" paint market, consumers buy any one of the products feel similar, the advantages can not be well reflected. However, product design ability is the best help to increase the advantages, in general, adhere to the consumer demand-based design products, novel features, product variety, optional colors, material styles are good products can be favored by consumers.
the development of the paint industry is becoming more and more mature, the competition in the paint market is becoming more and more fierce. Major paint enterprises compete for after-sales service as a brand selling point to promote, which means that the quality of after-sales service has become one of the key points of competition between paint enterprises. In fact, how the sale of paint products, a large part of it depends on after-sales service, especially after-sales service is increasingly becoming an important reference condition for consumers to buy paint today. Therefore, coating enterprises in the expansion of the market, only to better quality after-sales service cage people, paint enterprises can go more smoothly.
In the enterprise's various marketing means of stimulation, consumers experienced a price "tearing war", for the price of the product has gradually lost the impulse to buy, rational consumption let everyone focus on the product "cost-effective." Therefore, the future development of coating enterprises, the quality and product design advantages and after-sales service quality or not, only to create "value for money" products, in order to obtain consumer recognition.