This year's Double 11, zero added soy sauce is on fire?

Double 11 is an annual shopping carnival, and everyone can't wait to empty their shopping carts
.
In particular, condiments such as oil, salt, sauce and vinegar once became the new favorite
of housewives.
According to the data of the war report released by e-commerce platforms and soy sauce brands, this year's Double 11, "zero addition" soy sauce has become a popular keyword
.

So what is "zero added" soy sauce? Zheng Yunliang, director of Tianjin Institute of Modern Health Technology, said, "The so-called zero-added soy sauce is a soy sauce
with special color, aroma and taste made by microbial fermentation without adding any monosodium glutamate and food additives.
”

At present, healthy consumption has become the main trend at present, whether it is offline supermarkets or online platforms, they are full of soy sauce
marked with "zero addition".
When choosing, everyone will also subconsciously browse the ingredient list and choose soy sauce
with zero or few additives.

Moreover, with the rise of the zero additive tide, more and more companies have begun to layout, and many companies have also used "no addition" and "zero addition" as their selling points to attract consumers
.
According to relevant data data, 79% of people will pay attention to the ingredients in the product before buying, and are sensitive
to the content of additives.

Of course, there is no need to panic too much
about food additives.
The quality of soy sauce depends on a variety of factors, and zero addition is only one of
them.
Luo Yunbo, dean of the College of Food Science and Nutritional Engineering at China Agricultural University, said, "As long as the food additives that can be publicly sold on the market, they are all in the national approved food additive catalog, and they have been strictly demonstrated
in terms of safety.
" ”