There is no bottom line in the marketing of food, and the law enforcement education needs to be both shot

The State Administration for Market Regulation, the Ministry of Education, and the Ministry of Public Security have jointly issued the "Notice on Carrying out Special Governance Work on Food Marketing Without Bottom Line to Minors", which requires comprehensive management of campuses, surrounding areas, and online platforms for marketing to minors without bottom line, pornography and vulgarity.

However, just before the start of the spring semester, a survey found that there are still many online and offline businesses selling spoof candy, and some snacks even play pornographic edge balls on the packaging

vulgar and explicit

Violating public order and good morals, violating relevant laws

In fact, in recent years, spoof snacks represented by family planning products, candies, etc.

In November last year, Ms.

It is also very common to package snacks as spoof gifts.

"The original intention of our production is just because the spoof snacks are more marketable, but we can ensure that there is no problem in eating them

The survey found that spoof candies occupy the C position of the shelves of many Internet celebrity snack stores.

The market supervision department of Suzhou City, Jiangsu Province conducted a special surprise inspection on some Internet celebrity snack shops and found that there were 29 types and 503 Internet celebrity snacks sold by two stores, most of which were spoof candies

"'Internet celebrities' must not be reduced to a fig leaf for 'three no products', and 'playing stalks' must not become an exemption card that violates the good social

A survey found that spoof snacks such as "simulated poop", "sanitary napkin cotton candy", "brain fragments" and "handmade chocolate poop" can be seen everywhere

There are some e-commerce stores selling spoof snack products with the keyword "school season"

On the product introduction page of one of the e-commerce stores, the merchant marked the promotional content such as "eatable aunt towel" and "confidential delivery packaging without product information" in large characters

In some offline supermarkets, such snacks are even displayed prominently on the shelves

So, why are the merchants reluctant to give up such erotic or spoof snacks? Some manufacturers said that their factories have been producing spoof snacks for five or six years, and there have been no problems until November last year, after the "family planning candy" was exposed by the media, the industry and commerce department asked their factories to remove such spoofs from the shelves.

In this regard, the manufacturer believes that this type of candy mainly plays the role of trickery and ridicule, "just a joke among friends"

comprehensive governance

Compact responsibility to protect the physical and mental health of minors

According to the "Notice", relevant departments will focus on strengthening the daily supervision and sampling monitoring of food safety on campuses and surrounding areas, and list 6 violations of laws and regulations that will be severely investigated and dealt with

Although the "Notice" does not list specific examples of "bottomless marketing food" and "pornographic and vulgar food" as a reference, such a rapid and focused action also reminds businesses
.
Use the psychological marketing of minors to hunt for curiosity, and engage in tricks and eyeballs on the appearance, shape, name, packaging and other elements of food, and there must be no bottom line
.

In terms of online governance, the "Notice" also proposes that e-commerce platforms are required to implement the qualification verification and registration obligations of online operators, focus on monitoring and reviewing no-bottom marketing terms and behaviors, promptly clean up relevant propaganda terms and illegal advertisements, and report to the territorial market for supervision.
Department reports processing status
.

At the same time, it is necessary to comprehensively use the means of registration, daily supervision, law enforcement inspection, credit supervision and other means to implement joint punishments for violations of laws and regulations targeting minors without bottom line, and severely crack down on food safety, unfair competition, advertising, trademarks, e-commerce, etc.
violations in the field
.
Those who fall under the circumstances of serious violation of law and dishonesty will all be included in the list of dishonest violations of serious law, and all suspected crimes will be investigated and dealt with by public security organs
.

　　In addition, the "Notice" also emphasizes the need to strengthen publicity, education and ideological guidance for young people
.
Schools should strengthen education and publicity for all students, advocate students to develop healthy eating habits and consumption concepts, improve the ability of minors to consciously identify and resist bottomless marketing of food behaviors, and develop a civilized, healthy, and green lifestyle
.

　　In fact, most soft-porn sidekick snacks have no educational effect on body, gender, relationship, safety, or aesthetics, apart from creating an uncomfortable visual impact
.
Disregarding the physical and mental development characteristics and cognitive level of people at different ages, selling explicit soft porn or even pornographic foods to minors, exposing low-threshold minors to a high-stimulation environment in advance will distort their cognition
.

　　Focusing on the monitoring and review of bottomless marketing terms and behaviors, strictly investigating and punishing violations of laws and regulations, it can compact the responsibility of merchants from the source and better protect the physical and mental health of minors
.

　　(Comprehensive arrangement by Yang Xiaojing)

"China Food News" (February 24, 2022 03 edition)

　　(Editor-in-charge: Yang Xiaojing)