The wave of "silver hair" hits the health food market for the elderly

Population aging is becoming an important trend in China's social development

Lack of sub-categories of health food for the elderly

Experts said that in recent years, the elderly have quietly changed from the previous characteristics of high savings and low consumption to "new elderly" who are willing to spend money and pursue quality, and their consumption demand is strong

Corresponding to the growing consumer demand of the elderly is the booming elderly care industry market

However, compared with the rich categories of children's food, women's food and other market segments, the food in the domestic elderly market is mainly composed of oatmeal, paste, lotus root starch, milk powder and other beverages, which is far from meeting the market demand

The foreign health food market for the elderly presents three characteristics

Compared with the domestic health food industry for the elderly, Japan, which has entered an aging society earlier, has rich experience in the development of elderly food, and the market is relatively mature

In Japan, aged food is also called "care food"

Relevant market research shows that 70% of foreign elderly consumers hope to improve body balance and improve immunity by eating health food

It can be seen that the development trend of the foreign health food market for the elderly has the following characteristics: first, there are many varieties and large sales volume of low-fat, low-calorie, low-cholesterol health food; second, the proportion of vitamin and mineral health food is stable; The proportion of vegetarian and plant-based health foods is gradually increasing

80% of the elderly in my country give priority to functions when purchasing health food

In response to the aging trend of China's population and the continuous expansion of the elderly consumer group, the National Health and Health Commission issued the "General Principles of Food Safety National Standards for the Elderly" (draft for comments), filling the gap in domestic food standards for the elderly

Relevant data show that in 2021, 80% of the elderly in China will give priority to functions when purchasing health food

Industry insiders believe that, on the one hand, the elderly are weak in physical fitness and have a high probability of disease.

Develop diversified products for the characteristics of the elderly

In response to the urgent needs of the elderly for health care, more and more companies have begun to pay attention to the consumer market related to the elderly

For the development of health food for the elderly, it is not only necessary to pay attention to the naturalness and health of ingredients, but also to the convenience of use

Industry experts believe that with age, some of the body functions of the elderly degenerate, such as osteoporosis, memory loss, insomnia, indigestion and so on

(Comprehensive by Zhu Meiqiao)

"China Food News" (06 edition on June 9, 2021)

(Editor in charge: Zhu Meiqiao)