The third batch of drugs centralized procurement pharmaceutical enterprises may have new changes.

Pharmaceutical Network September 14th In most pharmaceutical enterprises, there is a marketing department or market planning center such an institution, mainly responsible for corporate culture, market analysis, market planning, salesman training, promotion programs and other documents, publicity, promotion and other work.
From the business form, this is a very critical department, should have a deputy director, and should be equipped with some market-snerbered and familiar with marketing professionals, in order to better play the role of the marketing department, guide and help the marketing team to develop the market, improve performance.
In practice, however, the position of the marketing department is far less than that of the sales department within the enterprise, so the marketing department is always marginalized in the various configurations and belongs to the available department.
Because the boss always likes to digital appraisal department, the performance of the enterprise mainly depends on the sales department, sales is the leader, everything around the sales turn, this is the common disease of most pharmaceutical companies, and it is difficult to change.
The third batch of national mining, the marketing department opportunities came from zero price to "4 plus 7", from the first national pick to the third national harvest, the substantial price reduction of drugs, completely subverted the original marketing model of pharmaceutical companies.
That is to say, the sales department in the enterprise in the era of the world has undergone some substantial changes, in front of the national harvest, the next step of the enterprise how to go, how to adjust the product structure, how to use what kind of marketing model, how to choose their own future end customers? All this may have to change, and the subject of change may be the marketing department.
a change in marketing mode, from the introduction of national medical reform policy, which is not to people's will for the transfer of the objective law.
of the Marketing Department, but also in the implementation of the national health care reform policy under the concentrated embodiment, because the functions of the Marketing Department just make up for the current enterprises in how to plan a new marketing model of the vacuum.
have the opportunity, but also to seize, although the marketing department ushered in the department's rare opportunities, but as the marketing manager also want to take this rare opportunity firmly in their own hands.
First of all, the functions of the marketing department are quickly communicated to the company's management, and come up with the marketing department's medium- and long-term work plan, the next step in the operation of the market has a clear plan, so that the boss and other executives understand the functions of the marketing department."
especially the marketing manager, not only to have the marketing manager should have the professional knowledge, but also to get the market, familiar with the basic laws of market operation.
In addition, but also to win the recognition of the company's senior management, and put forward how to enhance the position of the marketing department in the enterprise, increase the market and can run the market professionals, apply for matching funds, the marketing department into a business-level advice staff.
As long as it can bring the expected performance to the enterprise, bosses and management are used to looking at the numbers, no performance figures report and program are futile, the vision is painted beautiful is also a piece of waste paper.
hands-on, hands-on, with the sales department, the planning into the first-line market, so that leaders see the value generated by the marketing department.
the weakened marketing department, in fact, in the general pharmaceutical companies, the marketing department is always weakened.
From the previous composition of the marketing department, in addition to the manager may also understand some market conditions, others are basically general text workers, or eliminated from the market female employees, the daily work is to organize, distribute some product information, or for sales staff to participate in drug fairs and other promotional meetings, prepare relevant documents, materials, gifts and so on.
they rarely collect on the market to carry out a detailed analysis, and then make a suitable market planning, the main reason is that the quality of the marketing staff is uneven, most of them have not experienced the sales of practical training.
do not understand the changes in the market, usually also do not under the market, so can not grasp the market, so it is difficult to make a correct judgment on the market, not to take any decent market planning program.
normal circumstances, the sales department is the leader of the enterprise, that the marketing department should be the wings of the enterprise, the sales department and the marketing department should complement each other, reflect each other.
sales should be planned and targeted, and the plan and objectives will come to the marketing department's understanding and control of the entire market, and then make a guiding analysis of the market.
but the enterprise in the actual operation, generally speaking, sales is the boss of the enterprise, is relatively independent, has its own operating program and marketing model.
there are no special circumstances, the sales department will not be in accordance with the marketing department's instructions to arrange the sales task, this is the sales department and the marketing department in the enterprise's real position and description.
The most fundamental one, the sales department has money, have their own expenses, can do things according to their own program, and the marketing department has no money, in the absence of fees is very difficult to have their own voice, this is the marketing department in the enterprise is long-term weakening of the basic reasons.
the marketing department? Waves? Now, after gaining the opportunity to determine their position, under the unified leadership of the company's management level, the marketing department should provoke the planning of the entire company's market and sales operation program.
can adopt the conventional practice of coming to the masses from the masses, brainstorming, listening to more advice from the market front-line marketers, as the market's specific traders, they have the most say in the market.
combined with the actual situation of the company, the implementation of the company's business level of strategic objectives, to come up with a set of marketing department a set of practical and effective operating programs.
by the marketing department and the sales department to implement, and in the implementation process, and constantly in accordance with the changes in the market to improve our program, to achieve the marketing department and sales department in the coordination process of a high degree of unity, until the desired ideal results.
Market Department is not a greenhouse flowers, must withstand the market wind and rain, all planning must be the market inspection and demonstration, the majority of sales staff agree, and willing to gradually digest and implement in practice.
The marketing department has been weakened before, there are a variety of reasons, objectively is the heavy number of light description, the key lies in the effectiveness, depending on the policy and the importance of enterprises;
After the third batch of national mining, the marketing department has regained the space to play, how to seize the opportunity, understand the market, and sales department to work together, will be the focus of many pharmaceutical marketing departments to focus on.
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