The tea expo helps the high-quality development of Xiang tea

The 14th Hunan Tea Industry Expo 2022, co-sponsored by the Department of Agriculture and Rural Affairs of Hunan Province and the Development and Reform Commission of Hunan Province, was recently held

Data reached new heights

The booth area of this tea expo is 25,000 square meters, with 1,300 standard booths and 120 special booths, and a total of 58 major tea producing counties in Hunan Province and more than 300 enterprises have participated in the exhibition

It is understood that this year's tea expo takes "rural revitalization • colorful tea aroma" as the theme, focusing on the promotion of "three Xiang, four waters and five colored Xiang tea", promoting the high-quality development of Xiang tea and helping rural revitalization

With innovative, fashionable and young presentation styles combined with the combination of online and offline promotion methods, this year's tea expo has brought a wonderful colorful Xiang tea feast

Bring new opportunities for industrial development

The strategic decisions of "rural revitalization, industrial prosperity" and "brand strong farmers" were fully demonstrated at this tea expo, and the five provincial public brands of "Xiaoxiang Tea, Hunan Black Tea, Anhua Black Tea, Yueyang Yellow Tea, mulberry white tea" were concentrated, and the promotional film of "Three Xiang, Four Waters and Five Colors xiang tea" appeared at the tea expo

Shan Zhufei, deputy secretary of the Yongzhou Municipal Party Committee, said that in recent years, focusing on making the Yongzhou tea industry bigger and stronger, the Yongzhou Municipal Party Committee and the Municipal Government have deeply implemented the strategy of fine breeding, standardization and branding, focusing on creating Jianghua bitter tea, Qiyang black tea, Ningyuan green tea, Blue Mountain organic black tea, Xintian white tea, double-brand wild tea and other characteristic tea production advantage zones, forming an industrial layout of "northern yeast tea, southern red green, intermediate wild tea", creating a number of 10,000 mu contiguous bases, provincial tea comprehensive industrial parks and provincial tea characteristic industrial parks, and creating "Jianghua bitter tea" National geographical indication certification trademarks and more than 10 local brands, the Jianghua Bitter Tea Promotion Conference held during the Tea Expo will bring new opportunities

At the "My Xinhua My Tea" Xinhua Black Tea Brand Promotion Conference, a group of long-lived elderly people "C bit" debuted, and they became the best spokespersons for Xinhua Black Tea

At the 13th Hunan Tea Industry Expo in 2021, Xinhua was awarded the "Source of Lake Red" golden signboard, adding unlimited impetus

Zuo Zhifeng, deputy secretary of the Xinhua County PARTY Committee and county magistrate, said that Xinhua will make full use of the golden signboard of "the source of lake red", focus on promoting the integration of tea tourism, rejuvenate the tea brigade with tea, promote tea with tourism, build Xinhua black tea into a ten-billion-yuan industry, build Xinhua into the most beautiful tea tourism town, and truly contribute to the development of the Hunan black tea industry

Leverage the network to enhance the influence of Xiang tea

Under the background of the normalization of the current epidemic prevention and control, this year's tea expo through the tea culture anchor live broadcast with goods, online tea expo publicity and promotion of tea brands, tea products, increase online marketing, with the "colorful Xiang tea · tea fragrance five flavors" live broadcast room, Xiangxi tea network live broadcast room, Xiang Bao yanxuan live broadcast room and exhibitors Douyin number, WeChat video number live sales as innovative marketing highlights, through the network live broadcast and other ways, all-round and multi-angle for the exhibitors to promote, create momentum, for exhibitors to maximize the benefits, It has also greatly increased the participation of young groups

As a benchmark and cultural IP in the tea industry, Hunan Tea Industry Expo has greatly improved

Hunan tea people will follow the decision-making and deployment of the provincial party committee and the provincial government to implement the rural revitalization strategy, combine industrial development and rural revitalization, give full play to the advantages of Hunan multi-tea, increase brand publicity and market expansion around the theme of "rural revitalization • colorful tea fragrance", continue to organize and run the Hunan Tea Industry Expo, continuously improve the level of the meeting, improve the effect of the meeting, and at the same time call on the tea people in the province to grow good tea, do a good job, sell good tea, drink good tea, tell the story of Xiang tea, interpret and promote the "colorful Xiang tea", Jointly promote the high-quality and sustainable development of the tea industry in Hunan Province and help rural revitalization

(Ouyang Jun, Zhou Shengchu, Cao Qinghua, Duan Zhilong)

China Food News (2022-09-08 07 edition)

(Editor-in-charge: Yuan Guofeng)