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Zero Point has recently released the "2022 China Sugar-Free Tea Industry Insight Report" (hereinafter referred to as the "Report").
Sugar-free plant-based tea becomes a new driving force for growth
The "Report" pointed out that the development of the beverage industry has entered a bottleneck period in recent years, but sugar-free tea is injecting new vitality into the development of the beverage industry
With the deepening of the concept of health and the goal of daily sugar control, the sugar-free tea industry will continue to grow.
With the scale of the industry moving towards 10 billion yuan and the continuous improvement of consumer awareness, consumers in the two categories of sugar-free compound flavors and sugar-free plant-based tea are expected to experience greater growth.
The new category of sugar-free plant tea has begun to gradually exert its strength, and is different from other overseas markets in terms of taste, and innovates around the "same origin of medicine and food"
Health is a key factor in seizing high-quality users
According to the China Youth Consumption Survey data, in 2021, young people will increase their consumption of health care by 33.
Taking Xiancha as an example, it focused on the concept of light health care in the early stage of its brand creation.
According to the "Report", through the analysis of the drinking behavior of sugar-free plant tea users, it was found that 42.
The "Report" pointed out that with the ever-accelerating pace of social life, sub-health problems are the fundamental reason why the public is looking for healthy intakes.
The sugar-free tea market has been opened by leading brands such as Nongfu Spring and Yuanqi Forest, and innovative products such as fiber tea and oriental leaves that lead the development of the industry, but how to drive the whole industry to develop together with high quality for consumers Bringing innovative sugar-free tea is a new topic that brand enterprises need to study together
(Empire)
"China Food News" (June 27, 2022 Edition 07)
(Editor-in-charge: Wang Jiayi)
