The sparkling water track is crazy "inner roll", why fire until now

In recent years, the sparkling water market is very hot, there are constantly new brands of sparkling water listed, throughout the sparkling water track, in recent years ran out of the Yuanqi Forest, since then there have been new players continue to list, accelerating the industry's internal volume, as a bottled water faucet, Yibao another track, into the "sparkling water" market, in fact, not only Yibao, Nongfu Spring also looked at this track, but did not run successfully

1, sparkling water, why fire until now

The common sparkling water on the market is actually a gas-containing beverage, although each family likes to focus on the concept of healthy nutrition, and even packaged it as a healthy drink, but there is no difference in

At first, people did not regard sparkling water as a category, let alone think that carbonated drinks could be made into various flavors, and this blank market has been ignored

Why can the sparkling water stirred by the Yuan Qi Forest become popular among young people? There are three

One, the positioning is surprising

Second, the taste is unique

Third, understand marketing

2.

After the explosion of the Yuanqi Forest, countless people saw the potential of the sparkling water track and wanted to dig for gold

In the past two years, the new sparkling water brands such as Good Hope Water, Peach Gas Bomb, Light Vapor, etc.

If before 2019, the sparkling water market is still the only one in Yuanqi Forest, this market pattern will completely change in 2020, as more and more players enter the game, the competition in the sparkling water track is becoming more and more fierce

3, sparkling water new and old players, how to reverse the volume

The hot sparkling water track has great potential in the

First of all, remember to avoid packaging gimmicks that are bigger than practical

How to retain users, is also many brands need to think about the problem, many brands in essence can not escape the foundry model, a product of the heat always has a cycle, once can not continue to innovate new tastes, will be eliminated

Sparkling water industry volume is serious, but still to do a good job of products, the pursuit of high-quality products, product positioning to be accurate, can meet the consumer demand of the market, has been able to succeed halfway, in the new retail era where the product is king, who can hand over a satisfactory answer, the core is only one - high-quality product strength