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The snack food brand experience needs to be broken through

 Last Update: 2022-09-01
 Source: Internet
 Author: User

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According to relevant data from this newspaper (reporter Zhou Yan), the compound annual growth rate of China's snack food industry is more than 11%

Consumers are younger, and the role of brands continues to increase

The "Report" shows that in the four dimensions of brand experience in the snack food industry, only the coverage ability exceeds the industry average, and the interaction ability, "favorite fan" ability, and conversion ability are all lower than the industry average.

Among them, Baidu is the channel with the highest experience score for snack food brands, but it is lower than the industry average.

Local brands are strong and new brands stand out

The three squirrels and BESTORE performed well during this year's "June 18" period, ranking among the top ten in the Tmall food rankings, effectively verifying that brand experience has a direct impact on corporate growth

"China Food News" (August 23, 2022 07 edition)

(Editor-in-charge: Zhou Yan)

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