The small white mushroom industry has become a new engine for "increasing income from outside the land" - a side note on the development of the Agaricus bisporus industry of Hongwuyue Farm Co., Ltd.

In the early autumn, at the Beidahuang Hongwuyue Fungi Industry Co.

"The development of the Agaricus bisporus industry is so good, and it is inseparable from the implementation of the Beidahuang Group's strategy of 'increasing income from outside the land'

Build off-land industrial projects and develop income-increasing industries

Hongwuyue Farm has 237,000 mu of arable land and a population of 9,750 people, with less land resources per capita

In 2018, Hongwuyue Farm Co.

Wang Shuai, an employee of Beidahuang Hongwuyue Fungus Co.

"Agaricus bisporus, also known as small white mushroom, is one of the few edible fungi that can be directly eaten raw.

Extend the industrial development chain and broaden the channels for increasing income

Due to the short shelf life of fresh mushrooms, the need for refrigerated trucks for long-distance transportation, the high cost, and the limited sales of surrounding areas, how to increase the added value of products and expand revenue-increasing channels is another problem

In 2020, in order to increase the added value of Agaricus bisporus products and realize the diversified development of the whole industry chain and products, Hongwuyue Farm Co.

"The birth of Agaricus bisporus sauce has increased the added value of 1 pound of fresh mushrooms by 5.

　　In order to extend the industrial chain and enhance the profitability of the company, the company has also invested in the construction of an organic fertilizer plant, which can process 10,000 tons of straw, 5,000 tons of livestock and poultry manure, and produce 10,000 tons of bio-organic fertilizers, transforming more than 10,000 mu of organic arable land in three years.

　　In 2021, Hongwuyue Farm Co.

　　Strengthen corporate brand building and enhance the ability to continuously increase revenue

　　Expanding and developing new markets and seeking opportunities and channels to increase profits are another new measure for the company to continuously increase revenue

　　Since the production of Agaricus bisporus sauce, the Fungi Industry Company has established a special marketing center, equipped with strong professional talents, advocated the business philosophy of "national marketing", and launched a national marketing competition

　　Fungus industry companies actively expand marketing channels by "going out" and "inviting in"

　　Up to now, Farm Co.

　　Rather than saying that the small white mushroom industry has created a new engine for the company's development, it is better to say that it is the marginal effect of Red May's implementation of the strategy of "increasing income from outside the land", exploring a replicable and promoting model of industrial income increase, opening The new situation of Hongwuyue Farm Co.

(Beidahuang Group Hongwuyue Farm Co.
, Ltd.
, Xia Shangzhou Luo Shixi)

　　Responsible editor: Peng Zonglu Review: Ouyang Meihua