The rose ejiao industry broke through 10 billion yuan this year

In recent years, Pingyin County, Jinan City, Shandong Province, has insisted on making the rose and ejiao characteristic industries bigger and stronger, constantly improving the construction of the upstream and downstream chains of the industry, from planting and breeding to processing and sales, research and development and promotion, realizing a high degree of integration of one, two and three productions, and promoting the comprehensive development

Li Peizhen, deputy county magistrate of Pingyin County, said that in the development of the county economy, Pingyin insists on doing excellent stock, strengthening increments, and enlarging the total amount, and the government has invested 460 million yuan to build a high-end rose industrial park, centralized the standardized management of rose processing enterprises; set up special support funds, provincial and municipal supporting facilities have exceeded 100 million yuan, introduced a series of preferential policies, and supported leading enterprises

In terms of the implementation of rural revitalization, around the construction of "Healthy Jinan" and supported by the rose industry, Pingyin has built a number of key cultural and tourism projects such as the "Rose Township" pastoral complex and the "Flower Raising Flower" Rose Town, creating 36 provincial and municipal beautiful villages and 12 rural revitalization Qilu model villages, forming a rose ecological chain of "integration of industry and city, integration of industry and city, and interaction between industry and city", and realizing the development effect

In terms of quality influence improvement, continue to play the leading role of Ejiao's ancestral land and the main rose producing areas, held the rose product expo, rose culture festival, ejiao festival for 3 consecutive years, this year's rose festival was held online due to the epidemic, the number of single-day views exceeded 13 million people, the popularity of the whole network exceeded 250 million, the sales volume of special goods exceeded 20 million yuan, Pingyin rose won the provincial regional public brand network influence "overall champion", the brand value of 3.

Li Peizhen said that in the next step, Pingyin County will take the "characteristic industry promotion project" of the Jinan Municipal Party Committee as the guide, enlarge the advantages of rose and ejiao, create a ten-billion-level industry, create a century-old brand, make the industrial foundation stronger, make the platform empowered stronger, make the industrial cluster more prosperous, let the integration of agricultural enterprises be closer, and output strong kinetic energy and contribute to the construction of the "modern strong provincial capital" with distinctive characteristics and full of staying power

(Ma Yonggang)

China Food News (2022-09-30 04 edition)

(Editor-in-charge: Zhu Meiqiao)