The Road to Industrial Revitalization of Jade Emperor Temple Town in Jinan

Our reporter Wang Wei correspondent Xu Qiqi Wang Hao

As long as you press the remote control, the electric train full of colored peppers can automatically drive to the gate of the greenhouse; temperature, humidity, carbon dioxide.

After more than 20 years of development, color pepper planting in Yuhuangmiao Town has covered 36 villages, and the vigorous development of the industry has become a microcosm of the rural revitalization of Yuhuangmiao Town

In March 2021, the husband and wife of Yu Jinjun, a pepper grower in Xiaorenhe Village, showed a happy smile while holding the harvested peppers in their greenhouse.

Yuhuangmiao Town is the "window" to connect with Beijing, Tianjin and Hebei and the bridgehead for Shanghe County to undertake Jinan's "Development with the River" strategy.

The bell pepper greenhouse has become a green "cash machine" for the common people

In Yuhuangmiao Town, Caijiao Shed occupies "half of the country" of the 6,900 greenhouses, each one of which is the green "ATM" of the common people

There are 36 administrative villages in Yuhuangmiao Town where colored peppers are grown.

Liu Shujin, a color pepper grower who earned 230,000 yuan last year, laughed from ear to ear: "The color peppers grown in Yuhuangmiao are of good quality and high yield.

Boss Yuan of Liuxi Village said: "The newly built Shanghe Caijiao Market is clean and upright.

Talking about the newly built Shanghe Caijiao Market, Yu Jinjun is also full of praise: "Every time I ride an electric tricycle to sell goods, I can get there in 10 minutes, which is very convenient

Experts from the Rural Revitalization Industry Planning and Research Center said that with the support of relevant national and local policies, the facility vegetable industry represented by colored peppers in Yuhuangmiao Town has developed rapidly, providing a solid industrial foundation for the "five major revitalizations"

Innovation promotes closed-loop development of the industrial chain

　　Liu Junbao, Secretary of the Party Committee of Yuhuangmiao Town, shared the practical development of the pepper industry in Yuhuangmiao Town

　　Strengthen quality management and attach importance to brand building In recent years, Yuhuangmiao Town has actively guided new agricultural production and operation entities to carry out "three products and one standard" certification, strengthened the quality and safety management of agricultural products, and continuously improved brand awareness and consumer recognition

　　Introducing new technologies to promote new development In 2019, Yuhuangmiao Town built the Yugang Modern Agricultural Industrial Park, and applied new technologies such as soilless cultivation, Internet of Things control, precision drip irrigation and biological control in fruit and vegetable planting

　　Optimizing the industrial chain to achieve new integration Yuhuangmiao Town is the township economy with the highest industrial level and urbanization level in Shanghe County.

　　Establish a complete industrialization development system.

The media, associations and government jointly build the "Hometown of Colorful Peppers"

　　In order to promote the development of the pepper industry in Yuhuangmiao Town, Gao Juncai, former director of the Rural Economics Department of the National Development and Reform Commission, Lin Jiabin, researcher of the Development Research Center of the State Council, Ren Xingzhou, former director of the Market Economy Research Institute of the Development Research Center of the State Council, and Liu Tong, editor-in-chief of China Food News , Zhao Feng, Assistant President of China Food News, Wei Tao, Deputy Secretary-General of China Association for International Exchange of Urban and Rural Development, and his party made a special trip to Yuhuangmiao Town last year to conduct in-depth research on the color pepper project to learn about the development of the color pepper characteristic industry and the operation of the color pepper market in Yuhuangmiao Town.

　　The expert group put forward suggestions on the basis of field research.
While stabilizing the area of ​​grain fields, Yuhuangmiao Town should develop high-quality pepper production according to market demand, strengthen the connection between production and demand, and promote the in-depth integration of primary, secondary and tertiary industries and online and offline.
Integrate, make the color pepper industry in Yuhuangmiao Town stronger, more refined and specialized, and make its own characteristics in promoting rural revitalization
.

　　When talking about why it is necessary to build the "Hometown of Colorful Peppers" with professional media and industry associations, Yu Peifang, deputy secretary of the Party Committee and mayor of Yuhuangmiao Town, said that it is mainly based on the three needs of industrial development
.

　　First, the need for industrial scale development
.
After more than 20 years of development, the scale of the color pepper industry in Yuhuangmiao Town has grown rapidly
.
The color pepper market has been put into use again, further gathering the production capacity of color peppers in the surrounding towns and streets.
The Shanghe area with Yuhuangmiao Town as the center has become the largest color pepper exporter in the country
.
The further development of the industry requires a louder brand and a broader market.
It is an inevitable choice to be called the "Hometown of Chinese Color Peppers"
.

　　The second is the need to improve the quality of the industry
.
Over the years, the start and development of Caijiao in Yuhuangmiao Town is inseparable from the care and support of agricultural technicians at all levels in the province, city and county
.
With the help of sufficient technical force, local standards were formulated earlier, and the standardization of color pepper production was realized
.
From standardized production under self-supervision, to pollution-free certification and green certification under the national agricultural product quality and safety system, the production standards and production quality of colored peppers in Yuhuangmiao Town have been continuously improved
.
However, due to the relative lack of brand building and publicity work in the past few years, the product popularity and industrial added value are relatively low, and the cooperation with professional media and industry organizations to build the "Hometown of Colorful Peppers" is also to further enhance brand influence and improve products.
Added value and continuously improve the quality of industrial development
.

　　The third is the need for industrial brand cohesion
.
At present, around the northern area of ​​Yuhuangmiao Town, the entire Shanghe County has formed a color pepper industry cluster with a scale of nearly 40,000 mu.
The cohesion and development of the brand requires an industry leader
.
As a leading town in the color pepper industry, Yuhuangmiao Town must shoulder this historical mission.
Centering on the large color pepper market, it gathers the color pepper industry in the whole county, builds a public brand and a publicity platform, and makes a strong effort As an envoy, the color pepper has been made into a fist industry in the county
.

　　Xu Qiqi, director of the Agricultural Office of Yuhuangmiao Town, said that in the process of creating the "Hometown of Caijiao", according to the opinions and suggestions of experts, he fully sorted out and summarized the industrial scale, standardized production and good product quality of Caijiao in Yuhuangmiao Town.
, the central advantages of a complete industrial system and high farmers' income, it is clear that in the joint construction work, we must continue to strengthen brand building, further improve supporting facilities, and continue to introduce and cultivate industrial entities
.

　　"Yuhuangmiao Town has effectively connected the production and demand of colored peppers through the development of a large market and smooth circulation
.
" An expert from the Rural Revitalization Industry Planning and Research Center said that this kind of unique industry relies on the unique local geographical and climatic conditions to create a characteristic industry.
It is worth learning and drawing lessons from
.
In the future, it is hoped that the industry-university-research institute will be deeply integrated to promote the systematic development of the color pepper industry in the town, such as using new technologies to develop high-value-added deep-processed products, and using new formats and new channels to create branded products
.

"China Food News" (version 01, January 24, 2022)

　　(Editor in charge: Zhou Yan)