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Compared with the water drop company, people are more familiar with "water drop chip" or "water drop mutual aid"
.
These two businesses have made water droplets a synonym for public welfare
In fact, Water Drop Company is not a non-profit organization, but a commercial enterprise just like the companies you know about Meituan, Didi, Pinduoduo, and Kuaishou
.
On the first day of May, after submitting the IPO application two weeks ago, Waterdrop Company updated the prospectus again, determined the company's issuance price range of US$10 to US$12, and planned to issue 30 million ADS shares
.
Waterdrop's cornerstone investors include Wang Huiwen, Boyu Capital, and Hopu Capital, who have subscribed for a total of US$210 million
Seeking to go public means that the company has a mature business model and predictable profitability
.
Many people can't help but wonder: "Drip Mutual Aid is shut down, and Drip Chip does not contribute revenue.
In fact, at the beginning of the business in 2016, what Shen Peng and others wanted to do was Internet insurance
.
However, engaging in insurance business requires a strict and long-term license approval process
Cut through the network mutual assistance, and use the simplest and direct method to popularize health awareness and protection awareness for the public
.
You only need to apportion a few yuan to more than a dozen yuan a month, and you can get hundreds of thousands of mutual assistance guarantees
Another business, water chip, less than two years after the launch of the platform, has built up brand awareness and accumulated a large user group through the use of the social network "Dongfeng" and "zero service fee".
The birth of Dibaobao laid the foundation for growth
.
The prospectus data shows that from 2018 to 2020, the first-year premiums generated by Water Drop Insurance through the "Water Drop Insurance" platform were 972 million yuan, 6.
668 billion yuan and 14.
426 billion yuan, with an average annual compound growth rate of 285.
25%
.
And DipChip does not contribute any revenue
In March this year, Waterdrop Mutual Assistance announced a business upgrade, and the original mutual assistance plan was officially terminated at 18:00 on March 31
.
For mutual assistance members in the protection, their protection will be upgraded through insurance
As soon as the news came out, rumors arose in the industry
.
In their view, Dripple Protection mainly relies on the flow of Drip Chips and Dripple Mutual Aid.
If their worries are placed in 2018, they will indeed be a major concern for Water Drop
.
In 2018, the first-year premium of Water Drop Insurance was mainly based on the traffic generated by Water Drop Chips and Water Drop Mutual Aid.
Among them, Water Drop Chips accounted for 46.
5% and Water Drop Mutual Aid accounted for 38.
6%
.
Time has passed
.
Waterdrop Company disclosed in the prospectus that the first-year premium (FYP) of Waterdrop Insurance mainly comes from four aspects, namely, Waterdrop Mutual Assistance, Waterdrop Chip, third-party traffic channels, and organic traffic and repurchase
.
Since 2019, Waterdrop has deliberately adjusted its traffic structure.
The proportion of third-party traffic channels, organic traffic, and repurchase has increased rapidly, accounting for 34.
8% and 29.
8%, respectively, replacing waterdrop chips and waterdrop mutual assistance, becoming the leader of waterdrop protection.
The main traffic source for annual premiums
.
By 2020, the first-year premium through mutual assistance conversion of water droplets will only account for 3.
6%, and the proportion of third-party traffic channels, organic traffic and repurchase will be as high as 83.
4%
.
From the structural changes in the premium income of Waterdrop Company, it can be clearly seen that external flow and natural flow have formed a "replacement effect" on the two major businesses of Waterdrop Mutual Assistance and Waterdrop
.
As the proportion of natural traffic and repurchase by old users continues to increase, the water drop insurance business has become the company’s mainstay.
The traffic conversion brought about by the water drop mutual assistance will have less and less impact on the water drop company, and the termination of the mutual assistance plan will not health effects of large blocks of water droplets company to expand their business
.
According to industry data, the scale of China's insurance market will reach 2 trillion in 2025, and the scale of China's health industry will exceed 16 trillion in 2030
.
While Waterdrop connects the huge population with health protection needs, it also connects all links in the big health industry chain.
The future can be expected
.