The price of pork in the Spring Festival welcomes the low point enterprises "ask the way" semi-finished products plus...

During the Spring Festival, pork prices were sluggish, and the market conditions made pig and meat companies feel a little melancholy

Enterprises are a little "melancholy"

During the Spring Festival of the Year of the Tiger, the peak season for pork sales is coming, but the price continues to be low, which makes enterprises a little overwhelmed

Zhang Xingtao (pseudonym), a relevant person in charge of a pig breeding enterprise in Henan, told a reporter from China Business Daily that before the Spring Festival, everyone was trying their best to sell pork and boost sales, because the price of pork after the festival will only be lower than before the festival

"The price of pork has dropped significantly compared with the previous week, and it has dropped even more significantly compared to the previous year

Pork prices may continue to fall

From the "lie down to make money" during the Spring Festival of the Year of the Ox to the "multi-channel promotion of consumption" during the Spring Festival of the Year of the Tiger, the thinking on the meat sales side is changing

Eyeing online meat sales

With the price of pork falling during the Spring Festival, pig and meat companies have been eyeing online meat sales

Some companies have also embarked on the road of creating "net red single product" marketing this year

In addition, changing the New Year's packaging for products has also become a major method for companies to drive sales

A relevant person in charge of a meat processing enterprise in Guizhou told reporters that the introduction of gift box packaging is also to stimulate consumption under the festive effect, but the price of pork itself is low this year, and the cost of various packaging is superimposed, and the profit at the sales side is still relatively limited

Layout meat processing

At present, pig companies and meat companies are looking for a way out in the meat processing business

Muyuan Co.

And meat products companies are eyeing a more diverse meat product processing chain

In addition, it is worth noting that the "expansion battle" on the pig breeding track is not over yet

"It can be seen that there is still a surplus of supply in the entire market