The price of donkey hide is out of control

The reporter learned from the people familiar with the situation that Shandong dong'a-jiao Co., Ltd (000423 SZ, hereinafter referred to as "dong'a-jiao") which is the leading enterprise in the industry of donkey hide gelatin is preparing a price increase plan for related products, which may trigger a new round of price increase tide for donkey hide gelatin products   The price increase is about 20% The current retail price is more than 870 yuan based on 500g of donkey hide gelatin The retail price may reach 1100 yuan after the price increase This plan, after being approved by relevant procedures, may be implemented as early as next month   Since June last year, as the main raw material of donkey hide, the price of donkey hide has been out of control At that time, the price of donkey hide per kilogram was about 70 yuan, and it rose to about 170 yuan in June this year The price is expected to rise to 200 yuan by September   "If the price of donkey hide goes up to 250 yuan per kilogram, dong'a gum will be unprofitable." People familiar with the matter told our reporter that in the long run, due to the reduction of donkey stocks and the current involvement of many enterprises in the donkey hide industry, the price rise trend of donkey hide will be irresistible   "In the future, if the price is increased, it is an objective necessity, and it is also to cultivate the industrial chain subjectively If the farmers don't raise donkeys, there will be no donkey hide gelatin " Yesterday, on the matter of price increase, the reporter called Qin Yufeng, President of dong'a Ejiao, as he said   But the price rise in the pipeline will also be tested by the market and regulatory authorities After all, this price rise, a rubber block broke through the "psychological threshold" of 1000 yuan per 500g It is unknown whether consumers can accept it.