The outbreak of aquatic products has supported half of the prepared vegetable industry

In recent years, the prepared vegetable industry has become the focus
of attention from all walks of life.
Among the many prefabricated vegetable production enterprises, aquatic enterprises represented by Guolian, Hengxing, Hongyuan, Fuhuang Sanzhen, etc.
, have developed rapidly with the advantages of scarce raw materials and have grown into a force
that cannot be ignored.

So, why can aquatic products companies rise rapidly and give birth to super large items such as fish fillets, grilled fish, shrimp slippery and crayfish? What obstacles need to be overcome?

Lv Cuiping/Text

The net profit of Guolian Aquatic Products in the first three quarters increased sharply, and prefabricated vegetables became the biggest contributor

On October 26, Guolian Aquatic Products, a leading aquatic prepared vegetable company, disclosed its third quarterly report results, and the company achieved a total revenue of 3.
948 billion yuan in the first 9 months of this year, a year-on-year increase of 19.
68%; The net profit attributable to the parent was 51.
96 million, a significant increase of 364%
year-on-year.

The biggest contributor to the rapid growth of Guolian aquatic products performance is prefabricated dishes
.
Guolian Fisheries said that since the beginning of this year, the company has fully consolidated the main business of aquatic food, divested the upstream aquaculture business, given full play to the advantages of global supply chain and research and development, promoted the gradual transformation of the company's product structure to catering ingredients and marine food based on pre-made dishes, promoted the comprehensive optimization of product structure, further enhanced product added value and brand influence, and rapidly enhanced
market competitiveness and profitability.

In recent years, Guolian Aquatic Prepared Vegetables business has maintained a rapid growth trend, and the revenue of prepared vegetables in the past three years has been 600 million yuan in 2019, 730 million yuan in 2020 and 841 million yuan in 2021, respectively, increasing year by year, and the corresponding revenue accounts for 12.
96%, 16.
24% and 18.
8%
respectively.
In the first half of 2022, the company's prefabricated vegetable revenue further accelerated, reaching 560 million yuan, a year-on-year increase of 36.
17%, and the proportion of revenue was 23.
18%, which greatly optimized
the company's product structure.

It is understood that Guolian Aquatic Products focuses on the aquatic industry, and its prefabricated vegetable products are mainly shrimp, crayfish and fish, and a complete prefabricated vegetable product system has been built with the "Little Tyrannosaurus" brand, covering fast cooking, flour, rice noodles, conditioning, hot pot, crayfish, flavored fish and other series, basically covering the main consumption scenarios
from the table to the restaurant.

Hengxing, Fuhuang Sanzhen and other aquatic enterprises made efforts to prepare dishes

According to Frozen Weekly, in addition to Guolian Aquatic Products, known as the "Shrimp King of China", there are also a number of aquatic products companies that are working on the pre-made vegetable business
.

Guangdong Hengxing Group is one of
them.
As a veteran aquatic product enterprise established for more than 30 years, Hengxing Group was mainly engaged in export business, and after 2020, it began to focus on the domestic market, reorganize the company's product structure, establish the product matrix of "six fish and two shrimp", and successively developed and listed more than 200 aquatic prefabricated dishes, which is one of the few prefabricated vegetable enterprises
in China that operates the whole industry chain from source to table.

At present, Hengxing has achieved annual sales of more than 100 million yuan, such as syrup-free black fish fillet, cooked shrimp, overnight golden pomfrets, especially pulp-free black fish fillets, suitable for various scenarios, sauerkraut fish, boiled fish, boiled fish fillets, shabu hot pot, fish fillet porridge, fish fillet skewers, fish fillet rice noodles, etc.
are applicable
.
During the New Year's Day and Spring Festival in 2021, the sales of Hengxing prepared dishes increased by 40%, of which 120,000 copies
of blackfish-free fillets and blackfish-related prepared dishes were sold daily.

BAHEAL Co.
, Ltd.
, which is also a listed company, also said on the investor interactive platform that the company's current prefabricated dishes include: Laotan sauerkraut crispy fish, golden soup crispy fish, Laotan sauerkraut fish, gin soup sauerkraut fish, paper wrapped fish, free pulp basa fish fillet, free pulp black fish fillet, hot pot crispy fish fillet, crispy mouth fish fillet, three fresh crab steaks, gluttonous crab and so on
.

Also increasing the size of aquatic prepared dishes is Anhui Fuhuang Sanzhen Food Group Co.
, Ltd.
(hereinafter referred to as "Fuhuang Sanzhen").

Founded in 2002, Fuhuang Sanzhen is a national key enterprise of agricultural industrialization focusing on the supply of standardized aquatic ingredients, in December 2021, Fuhuang Sanzhen took advantage of its own advantages, focused on grilled fish items, and launched the prefabricated grilled fish brand "Youyu Demon", focusing on catfish (Qingjiang fish) and cutting into the prefabricated dish track
.
Fuhuang Sanzhen said that in the future, BC will be taken into account, using the B side for sales and the C side for branding
.

In addition, Xinliang Kee Food Technology Co.
, Ltd.
and Xianmeilai Food Co.
, Ltd.
are also working on the aquatic prepared vegetable industry
.

Sauerkraut fish, grilled fish, crayfish, aquatic products have been born a number of super items

In addition to many heavyweight companies involved in aquatic prepared dishes, aquatic products have also given birth to a number of super items
.
For example, crayfish
, which are popular all over the country.

According to the "China Crayfish Industry Development Report (2022)" jointly compiled by the National Fisheries Technology Promotion Station, the Chinese Fisheries Society and the China Aquatic Products Distribution and Processing Association, the total output value of China's crayfish industry in 2021 will be 422.
195 billion yuan, a year-on-year increase of 22.
43%, of which the output value of the secondary industry dominated by the processing industry is 36.
851 billion yuan
.
At the same time, in recent years, the proportion of quick-frozen products of crayfish has gradually declined, and the proportion of ready-to-eat food has increased, and the demand for seasoned crayfish such as seasoned shelled shrimp tails and seasoned whole limb shrimp has increased
significantly.

As a classic dish of Sichuan cuisine, sauerkraut fish has also become a super item in the prepared vegetable industry
.
According to industry statistics, in the sales of Chinese semi-finished prepared vegetables in 2022, sauerkraut fish accounts for the largest
proportion.
In the first phase of the pre-sale of this year's Tmall "Double 11" event, the pre-made dishes performed
eye-catchingly.
Among the many pre-sale products, sauerkraut fish has become an explosive product purchased by consumers, becoming the first
in the pre-sale list of "Double 11" pre-made dishes.

According to iMedia consulting data, the size of China's sauerkraut fish prepared vegetable market reached 6.
71 billion yuan in 2021 and is expected to increase to 20.
47 billion yuan
in 2025.

Also booming is the pre-made grilled fish category
.
Driven by grilled fish brands such as Wanzhou Grilled Fish, Picuri, and Hana Chiyo, the demand for pre-made grilled fish has greatly increased
.
Many brands such as Hengxing and Fuhuang Sanzhen have also seized the business opportunities and launched pre-made grilled fish to help standardize
Chinese food.

From crayfish to sauerkraut fish to grilled fish, prepared aquatic vegetables are growing into a new force
to be ignored in the prepared vegetable industry.

Aquatic products enterprises make efforts to prepare dishes to follow the trend

In the view of Wang Jintao, CEO of Zhengzhou Product Power Marketing Planning Company, it is reasonable for aquatic products companies to make efforts to pre-made dishes
.

Most aquatic enterprises have strong resource advantages, such as some factories are built in raw material production areas, some have a mature raw material supply system, they originally based on primary processed products, with the domestic prepared vegetable industry gradually fired, it is logical to develop and produce aquatic products deep processing products, enhance the added value of products, but also better meet the needs of
end consumers.

In addition, it is not surprising
that the aquatic industry can breed super large items such as sauerkraut fish, crayfish, grilled fish, and shrimp slippery.
Super large items need to have two factors: the first is the universality
of taste.
Whether it is crayfish, sauerkraut fish or grilled fish, the acceptance of taste is high, and the regional difference is not large; The second is that the product has awareness and does not require consumer education
.
For example, sauerkraut fish, many people have eaten, which has laid a solid consumer base
for the promotion of pre-made dishes.
Coupled with the rapid development of related catering, the acceptance of sauerkraut fish has been further improved, which has also promoted such pre-made dishes into the family table
.
In addition, aquatic products are very troublesome to handle, whether they are restaurant kitchens or families, which is the value of standardized prepared dishes
.

Wang Jintao is very optimistic about aquatic enterprises to make prefabricated dishes, and he analyzed that aquatic enterprises have two major advantages
in making prefabricated dishes.
First, raw material advantages
.
The factory is close to the raw material production area or has a strong raw material supply chain, which can effectively help enterprises enhance their competitiveness; Second, financial advantages
.
Aquatic raw materials are highly seasonal, and they need to be purchased in large quantities when they are on the market to prepare
for year-round processing.
Aquatic products enterprises have many years of experience in acquiring and storing raw materials, and have strong financial strength, which can provide a guarantee for a
stable supply of raw materials.
In addition, many aquatic products enterprises control the entire aquaculture and processing process, which adds a guarantee for food safety, which is an advantage
that many cross-border brands do not have.

However, aquatic enterprises need to strengthen two aspects of making prepared dishes: the first is product research and development
.
Many aquatic products enterprises have less experience in early deep processing, so they need to improve in the deep processing technology of products; The second is the precise control
of market demand.
Enterprises have now increased the number of C-end customers, and need to provide personalized and precise services, and constantly improve their accurate insight and keen capture ability of consumer demand
.

In the view of another industry insider, although the current prefabricated vegetable industry is mixed, with the intensification of industry competition, it will inevitably enter the stage
of brand competition.
Therefore, all aquatic products enterprises should also take advantage of the current period to strengthen brand image construction and lay a solid foundation
for future development.

China Food News(November 17, 2022, Version 05)

(Responsible editor: Lu Fanling)