The off-season for a batch of medicine sales is here

After the Spring Festival, the off-season comes, what should the market do?

1.

The rebound of the epidemic last year was also expected, because in the global climate environment, coupled with the gradual cooling of the weather, a small-scale resurgence is normal.

The Spring Festival is spent in a peaceful atmosphere.

2.

Is it really used up, how much is left? Or is it just shifting the inventory and still floating in the market? Because of the sudden peak sales season, there are all kinds of subjective and objective reasons, often coming fast and going fast.

For example, heat-clearing and detoxification products have their peak sales seasons and low sales seasons.

How to fight the first battle of post-holiday sales?

First of all, we must have strategies and specific implementation tactics that are in line with the actual market conditions, comprehensively understand the advantages and disadvantages of our own products from a large perspective, and adopt methods of complementing each other to win the right to speak in the market;

Secondly, there must be a team of salesmen who dare to fight tough battles.

In addition, there must be a set of sales policies that can mobilize all dealers and all salesmen.

In addition, we must have a good attitude of cooperation and win-win.

Finally, it is necessary to use the Internet information platform, whether it is a controlled product or a common product, if it leaves the Internet sales, it will sooner or later be eliminated.

Fighting the first battle of post-holiday sales is the most important thing for every company after the holiday.

3.

As a production company, on the one hand, it has to win the bidding catalog for national sourcing, so that there is a chance to get the cup of batch purchase of national sourcing varieties; on the other hand, it has to ensure product quality within the enterprise.

Therefore, for a long period of time in the future, price will still be the core force of product competition, and price reduction of medicines is a trend, which cannot be reversed by any enterprise or individual.
Whether it is hospital clinical varieties, OTC controlled sales varieties, or self-operated varieties of individual clinics, they are all regulated by the country's macroeconomic situation.

In the general climate where the prices of nationally sourced products are greatly reduced, the operation of several other price control modes will be more or less affected.
This is the marketing outlet that the mainstream situation has brought to the pharmaceutical market.
Especially in cities, the large-scale use of nationally sourced products in public hospitals at all levels will inevitably affect chain pharmacies and single pharmacies throughout the streets and alleys.

Under the continuous impact of nationally-produced varieties that continue to cut prices, how long can the layered price control mode of chain pharmacies and single pharmacies be supported? The era of relying solely on hospital operators to do pharmacy business is basically over, because consumers’ psychology of purchasing drugs and consumption concepts have gradually become more rational.