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[Pharmaceutical Network Market Analysis] In recent years, under the influence of multiple policies such as normalization of centralized procurement, one-time evaluation, two-invoice system, medical insurance fee control, tax verification, and dynamic adjustment of medical insurance, the profit margins of pharmaceutical industry enterprises have decreas.
In addition, pharmaceutical companies have to speed up their business adjustment, and news about the dismissal of medical representatives is also coming, and the transformation of pharmaceutical agents is immine.
The pressure on medical representatives is increasi.
Since the implementation of "4+7" volume-based procurement, the sales model of the winning bidders has changed by exchanging price for volu.
The traditional academic promotion and hospital promotion expenses may be reduced, while the cost of medical representatives may be reduc.
The living space will be further pressuriz.
In recent years, news about the disbanding of the sales team has occurred in many pharmaceutical compani.
For example, in 2020, a domestic pharmaceutical company issued a notice saying that due to business conditions, a product line was dissolved and more than 50 people were laid off; multinational pharmaceutical companies are also reducing the team of pharmaceutical representativ.
Not long ago, it was reported that Dongpei Pharmaceuticals China Promotion's Senaijiming Eye Drops (Ouxiwei) has basically disbanded the sales team in China, and only a small number of medical department personnel are retained in Chi.
If the hospital needs to use Ouxiwei, it will be provided by Dongpei Pharmaceuticals for one-time delive.
Some people in the industry pointed out that due to the impact of centralized procurement, the positions of medical representatives have decreased by at least about 15%-20% compared with three years ago, and most of the reduced positions are in centralized procurement products, especially products in the field of cardiovascular endocrinolo.
From the perspective of the external environment, with the increase of the state's efforts to purchase and sell medicines and anti-corruption, and the implementation of the filing system for medical representatives, the work pressure of medical representatives has also increased significant.
Recently, news about medical representatives being interviewed has continued to ferment, and some hospitals have even stated that they will hold "medical representative reception symposiums" on a regular basis and continue to create a clean buying and selling environment for hospita.
In general, the promotion will only be carried out through gold sales in the future, and the pressure on the promotion of hospital representative terminals will increa.
Some people in the industry even said that in the future, the medical representative team will shrink from 3 million to 500,00Transformation is imminent Although the overall living space of pharmaceutical representatives is shrinking, it is not without new opportuniti.
For example, Pfizer replenished a large number of pharmaceutical representatives to the county-level market in 201 It is reported that 1,000 positions have been opened because it has newly established a mature product division, specializing in products with expired patents, and its subordinate chronic disease product lines and Anti-infective product line; Emerging Markets Division is engaged in district and county marke.
AstraZeneca has also conducted nationwide recruitment and needs a group of sales personnel in the grassroots market, and its plan covers 141 cities in 16 provinc.
Obviously, the demand for recruitment of medical representatives is still there, but the requirements are high.
The industry believes that the medical representatives who choose to remain will face greater pressure, and the transformation is immine.
It is necessary to return to academic promotion and continuously improve their professional capabilities in order to continue to face competition and seize new opportuniti.
Specialization will be the key direction for the transformation of pharmaceutical representativ.
The above-mentioned people further pointed out that the normalization of centralized procurement will force the price of drugs to drop, and the state's crackdown on drug purchases and sales will also be normalized and continu.
Medical representatives need to learn to respond flexibly and use the method of customer affection and academic promotion to devel.
At the same time, they need to be familiar with their own products, continuously improve their professional capabilities, and strengthen their understanding of the treatment of patients' diseas.
At present, under the rapid development of Internet hospitals, they can use The opportunity of the Internet platform to fully communicate and promote with doctors to ensure the sustainable development in the medical circ.
Disclaimer: Under no circumstances does the information or opinions expressed in this article constitute investment advice to anyo.
In addition, pharmaceutical companies have to speed up their business adjustment, and news about the dismissal of medical representatives is also coming, and the transformation of pharmaceutical agents is immine.
The pressure on medical representatives is increasi.
Since the implementation of "4+7" volume-based procurement, the sales model of the winning bidders has changed by exchanging price for volu.
The traditional academic promotion and hospital promotion expenses may be reduced, while the cost of medical representatives may be reduc.
The living space will be further pressuriz.
In recent years, news about the disbanding of the sales team has occurred in many pharmaceutical compani.
For example, in 2020, a domestic pharmaceutical company issued a notice saying that due to business conditions, a product line was dissolved and more than 50 people were laid off; multinational pharmaceutical companies are also reducing the team of pharmaceutical representativ.
Not long ago, it was reported that Dongpei Pharmaceuticals China Promotion's Senaijiming Eye Drops (Ouxiwei) has basically disbanded the sales team in China, and only a small number of medical department personnel are retained in Chi.
If the hospital needs to use Ouxiwei, it will be provided by Dongpei Pharmaceuticals for one-time delive.
Some people in the industry pointed out that due to the impact of centralized procurement, the positions of medical representatives have decreased by at least about 15%-20% compared with three years ago, and most of the reduced positions are in centralized procurement products, especially products in the field of cardiovascular endocrinolo.
From the perspective of the external environment, with the increase of the state's efforts to purchase and sell medicines and anti-corruption, and the implementation of the filing system for medical representatives, the work pressure of medical representatives has also increased significant.
Recently, news about medical representatives being interviewed has continued to ferment, and some hospitals have even stated that they will hold "medical representative reception symposiums" on a regular basis and continue to create a clean buying and selling environment for hospita.
In general, the promotion will only be carried out through gold sales in the future, and the pressure on the promotion of hospital representative terminals will increa.
Some people in the industry even said that in the future, the medical representative team will shrink from 3 million to 500,00Transformation is imminent Although the overall living space of pharmaceutical representatives is shrinking, it is not without new opportuniti.
For example, Pfizer replenished a large number of pharmaceutical representatives to the county-level market in 201 It is reported that 1,000 positions have been opened because it has newly established a mature product division, specializing in products with expired patents, and its subordinate chronic disease product lines and Anti-infective product line; Emerging Markets Division is engaged in district and county marke.
AstraZeneca has also conducted nationwide recruitment and needs a group of sales personnel in the grassroots market, and its plan covers 141 cities in 16 provinc.
Obviously, the demand for recruitment of medical representatives is still there, but the requirements are high.
The industry believes that the medical representatives who choose to remain will face greater pressure, and the transformation is immine.
It is necessary to return to academic promotion and continuously improve their professional capabilities in order to continue to face competition and seize new opportuniti.
Specialization will be the key direction for the transformation of pharmaceutical representativ.
The above-mentioned people further pointed out that the normalization of centralized procurement will force the price of drugs to drop, and the state's crackdown on drug purchases and sales will also be normalized and continu.
Medical representatives need to learn to respond flexibly and use the method of customer affection and academic promotion to devel.
At the same time, they need to be familiar with their own products, continuously improve their professional capabilities, and strengthen their understanding of the treatment of patients' diseas.
At present, under the rapid development of Internet hospitals, they can use The opportunity of the Internet platform to fully communicate and promote with doctors to ensure the sustainable development in the medical circ.
Disclaimer: Under no circumstances does the information or opinions expressed in this article constitute investment advice to anyo.
